Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. He operates his consultancy at Gerris Corp. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant. Others not so much. He specializes in Web 2.0

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Markempa

APRIL 12, 2019

Wikipedia defines states, “the halo effect is a type of immediate judgment discrepancy, or cognitive bias, where a person making an initial assessment of another person, place, or thing will assume ambiguous information based upon concrete information.” What is the halo effect?

Demand Generation 67

Demand Generation Demand Effectiveness Generation 67

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. The term was first used by startup marketing consultant Sean Ellis in 2010. Are you a growth hacker? What is Growth Hacking?

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Biznology

AUGUST 22, 2016

Over the years, I’ve known Mike as an author, a research partner, and a consultant. They are a diverse group of people with unique backgrounds: some rising within industries, others coming from consulting or agency backgrounds. I am so proud to join the digital marketing experts who contribute to this blog.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Animalz blog

NOVEMBER 28, 2023

ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. Perplexity is especially effective, because it consults many more sources than ChatGPT. The Wikipedia experience differed in details but not in results. Perplexity found and reviewed 25 (pictured above).

Marketing AI 78

Marketing AI Research Tactics SME 78

TrustRadius Marketing

OCTOBER 27, 2022

TrustRadius Wikipedia YouTube LinkedIn Facebook Twitter Crunchbase and similar platforms . The more you can learn about a vendor without having to set up a free consultation, the more time you save. Questions for Your Consultation. For a quick reference, here are some places to research software vendors.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. Yet, even through the darkest times of the macro-economic crisis in Brazil that started at the same time I launched my own consultancy, the tech sector in Brazil continued to slowly blossom and grow.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Writing on the Web

JANUARY 10, 2014

To me, my clients are professionals such as doctors, lawyers, consultants, coaches, speakers and educated people who’ve been practicing their skills for 20, 30 or more years. I don’t know that there’s any definition or standard that one must go by. They’re experts.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Biznology

OCTOBER 9, 2013

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.”

Practices 80

Practices Wikipedia Business Best Practices 80

ViewPoint

FEBRUARY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

Biznology

JANUARY 4, 2011

Image via Wikipedia. Like any good consultant, I answer "it depends." At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?"

SEO 80

SEO Wikipedia Consulting Webinar Metrics 80

Oktopost

AUGUST 13, 2021

Henry Gantt ( Wikipedia ). They received wider implementation, and a name that stuck, when American mechanical engineer and management consultant Henry Gantt designed his signature version of the chart in the 1910s. The earliest forms of the Gantt chart date back to the 1890s.

Template 80

Template Work Management Planning Marketing Management 80

ViewPoint

AUGUST 21, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. i Wikipedia ii Dr. Lee Lowery, Jr., iii A simple majority is 50%, a supermajority is considered three fifths or two thirds.

Work Management 120

Work Management Marketing Automation Services Marketing Management Wikipedia 120

BOP Design

MAY 15, 2018

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) Contact us today for a personalized consultation.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Biznology

JULY 27, 2010

Image via Wikipedia. James Mathewson, co-author of Audience, Relevance, and Search and the global search strategist for IBM, traded answers with Kristina Halvorson, founder and CEO of the Minneapolis-based content strategy consultancy Brain Traffic , and author of Content Strategy for the Web.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Content Standard

OCTOBER 2, 2015

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Let me explain: My friend was Ricky Martin’s girlfriend on Wikipedia. Have a question?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Biznology

NOVEMBER 15, 2016

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. Actually control. There’s the rub. KnowEm does have lower-price solutions, from $84.95

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Sharpspring

APRIL 7, 2021

Lior Krolewicz of Yael Consulting offers the best explanation here: When people include your brand name in their searches, they already know you. Have your brand added to Wikipedia. Owning your branded search is extremely important! Get added to “Best of” lists on industry publications. Get your books added to “Google Books”.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Biznology

APRIL 2, 2012

(Photo credit: Wikipedia). I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

JANUARY 6, 2011

Image via Wikipedia. It's the moment where a consultant can lose a client—or break through the normal blather. Any good consultant can solve a problem that has been identified. At that moment, I had a decision to make. When I was younger, I tried very hard to give people what they asked for.

Wikipedia 80

Wikipedia Fulfillment Marketing & Strategy Consulting 80

Biznology

JANUARY 2, 2013

Photo credit: Wikipedia. Consulting : Again, this might seem like an odd choice for a training list, but I am often pressed into service to help companies learn what to do in digital marketing. And there is no doubt that consulting is the most expensive approach even if it might bring the most value, too.

Training 80

Training Planning Paid Search Agency Consulting 80

Biznology

APRIL 30, 2012

Photo credit: Wikipedia. Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize.

Paid Search Agency 80

Paid Search Agency Companies Wikipedia Distribution 80

Biznology

JANUARY 12, 2011

Image via Wikipedia. A customer may enter your store out of habit, but when deliberating between their purchase options a savvy consumer may consult epinions for insight or Amazon's customer reviews. by Eva Lyford. Time was that when a customer came into your store, the purchase decision was made there. That's true no longer.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

Marketing Insider Group

JUNE 24, 2015

Nothing is quicker or more efficient than going through the top Google results and/or surfing Wikipedia to gain general understanding.”. As a writer and content marketing consultant, Paul Conley said that in his field, he sees that many of his colleagues don’t emphasize the fast completion of projects.

Ethics 100

Ethics Content Wikipedia Social Media 100

Biznology

FEBRUARY 2, 2012

Image via Wikipedia. Like with all consultants, when I am asked if you need to be a programmer to succeed at SEO, I say, “It depends.” Like with all consultants, when I am asked if you need to be a programmer to succeed at SEO, I say, “It depends.” ” But usually the answer is no.

Budget Programs 80

Budget Programs SEO Wikipedia Google 80

Heinz Marketing

AUGUST 22, 2019

This is identified through a combination of self-reflection, conversations with family/friends/colleagues, and professional consultation (therapy, life coaching, etc.). Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. Then, I set measurable goals that are aligned with the values I prioritize most.

Demand Generation 78

Demand Generation Work Management Demand Enterprise Management 78

Biznology

JANUARY 26, 2012

Image via Wikipedia. It’s easy to point fingers and blame the SEO agency or consultant, but the truth of the matter is that it takes time to find SEO success and depending on the competition, can be very difficult.

SEO 80

SEO Campaigns Wikipedia Advertising Agencies 80

Biznology

JANUARY 23, 2012

Image via Wikipedia. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. I guess “my industry” means the digital marketing consulting industry.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. Despite blogs and websites flooded with advice for content marketing and consultancy groups that can handle it on behalf of the clients, companies are still awash in buzz word philosophy that is not grounded in actual practice. Though the term is overused, its implementation is underutilized.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Customer Experience Matrix

APRIL 15, 2014

Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Wikipedia tells me that strategy maps are obsolete but I still find them useful. Bluff called. But I''ve always defined it on a case-by-case basis. Kaplan and David P.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Biznology

JULY 5, 2013

Photo credit: Wikipedia. Whether as an internal expert or an external consultant, the first thing to consider is what problem is you are solving, or what specific business objectives will be achieved. Furthermore, does everyone have the same understanding of the problem and is there consensus in the organization about the approach?

Social Networks 80

Social Networks Lock-In Wikipedia Network Marketing 80

Biznology

DECEMBER 7, 2010

Image via Wikipedia. If you're a consultant or a technology maker or a service business, you know why your customers need you and you can design your marketing to explain what problem you solve, as well as why you do it better than others. For B2B businesses, you might be able to figure out how to do that.

Merchandising 80

Merchandising Wikipedia Internet Marketing Display 80

Biznology

OCTOBER 28, 2010

Image via Wikipedia. I not only attended conferences and read up on everything I could find, I also hired a search consultancy to tutor me in everything that I did not know. As a long-time in-house SEO, you'd probably expect that I did not consider myself a fool at the time I was doing that. But I didn't do it all by myself.

SEO 80

SEO Wikipedia Consulting Conference 80

Customer Experience Matrix

DECEMBER 8, 2006

I consider that success because that’s when they hire consultants. How about the big consultancies—McKinsey, Accenture, and such? Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. But no Customer Experience Management for Dummies. No buzz-power there.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Biznology

JANUARY 31, 2013

Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy.

Tactics 80

Tactics Marketing Strategy Marketing & Strategy Wikipedia 80

Biznology

OCTOBER 23, 2012

Photo credit: Intersection Consulting). So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound.

Social Media 80

Social Media Media Social Networks Wikipedia 80