NuSpark Consulting

AUGUST 12, 2018

Take a look at these stats. 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? Some B2B vendors are just after a share of wallet, but when a supplier helps me think differently, ahead of my competition, then they become partners.”. As a PR consultant, I wanted to know about the role that editorial plays in and amongst the B2B buying process.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Tomorrow People

NOVEMBER 9, 2018

There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group. and it’s packed with stats that shed light on this issue. Where the best “vendors” (creators of content) win the largest share of the audience’s mind … and go on to build sustained relationships with them.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Rev

MAY 16, 2019

Case studies, track sessions, daily keynotes, networking events, lunch and learns, vendor booths, an early morning 5K – there’s not enough of you to go around. Some people are vendors, looking for quality leads for their software or consulting services. If you can, be strategic with your team as to who will attend what.

Conference 122

Conference Account Based Marketing B2B ABM 122

BOP Design

MAY 2, 2019

Read more: 15 crazy branding stats you need to know. For example, Bop Design works with mid-size B2B companies across the globe primarily in the following industries – software, technology, engineering, industrial and consulting. Your brand is how you treat your customers, your employees, and your vendors. Be Consistent.

Marketing Agencies 2 60

Marketing Agencies 2 Ideal Customer Profiles Work Management Brand Identity 60

Convince & Convert

SEPTEMBER 4, 2015

Your agency might have stats on their client base as a whole, such as average email open rates, average ad spend for a specific ROI, or how much a client generally has to spend in order to garner the results you’re looking for. But what your agency can share are broader insights on what has worked and what hasn’t.

Paid Search Agency 163

Paid Search Agency Advertising Agencies Ad Agencies Work Management 163

Hubspot

APRIL 5, 2017

What Kristian Gough, Managing Partner of Incite New Business , a sales and marketing consultancy for marketing agencies, brought to light in his talk was that this situation needs to change, and change quickly. You can download a copy of the full presentation here , which contains some eye-opening stats that every agency MD should read.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 65

EveryoneSocial

OCTOBER 31, 2017

For those who may not be familiar, CEB (now a division of Gartner) is a large B2B research and consulting firm. If you’re in the B2B world, you’ve probably heard (been bombarded with) the stat: “57% of the buyer’s journey is over before they connect with your sales team.” That’s a CEB stat.

Stats 66

Stats B2B Sales Gartner Case Studies 66

DealSignal

SEPTEMBER 18, 2018

You should be making a complete list of connections, qualified prospects, vendors, and even job candidates with whom you want to touch base; consider setting up meetings ahead of time to ensure that your day or schedule does not get away from you. Dan Cilley is a digital sales transformation expert and co-founder of Vendor Neutral.

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

Seismic

AUGUST 25, 2019

A Few Key Stats. First let’s take a look at a few key stats about sales efficiency and effectiveness in B2B businesses: Sales productivity is the #1 challenge for 65% of B2B organizations (The Bridge Group). And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve.

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

DealSignal

SEPTEMBER 18, 2018

You should be making a complete list of connections, qualified prospects, vendors, and even job candidates with whom you want to touch base. Simply leave the stats out and fill them in once the presenter has provided you with the latest information or best practices. While onsite: connect in person and online.

Conference 45

Conference Peer-to-peer Vendors Network Marketing 45

DealSignal

SEPTEMBER 18, 2018

You should be making a complete list of connections, qualified prospects, vendors, and even job candidates with whom you want to touch base. Simply leave the stats out and fill them in once the presenter has provided you with the latest information or best practices. Social media becomes even more important now that you’re onsite.

Conference 40

Conference Peer-to-peer Vendors Network Marketing 40

Sword and the Script | B2B

NOVEMBER 23, 2019

Recently I stumble upon two reports by two separate webinar vendors – On24 and GoToMeeting that offer solid benchmarks for webinar programs. The Big Book of Webinar Stats by GoToMeeting. Webinars are a long-time staple of B2B marketing. Usually these are instrumental part of lead generation programs.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ClearVoice

JUNE 23, 2020

And as a brand marketer, agency or individual consultant, at some point in your life, you’ll need testimonials written on your behalf. for a wedding vendor. Credibility through stats and figures. You see them on websites and in sales collateral. In proposals. In newsletters and emails. for a bed. for an event planner.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Content Standard

FEBRUARY 2, 2023

The applications mainly involve synthesizing standardized data into standardized templates: corporate earnings summaries, game scores, natural disaster stats, etc., So, work with vendors who know the technology, are applying it in the right ways, and who can manage and mitigate any risks for you.

Marketing AI 116

Marketing AI Lead Ranking Generation Paid Search Agency 116

Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time. Why clients hire agencies, consultants and freelancers: an extra pair of hands. 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Heinz Marketing

MARCH 21, 2022

I think one of the stats that jumped out to me from the state lead management, by the way, the report, thanks to the support of Heinz Marketing and Sales Hacker had 1700 responses. And so other stats I’d pull out and mention were that most people felt like their response times were good above average, if you will.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

NuSpark Consulting

JULY 4, 2011

In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive. Key industry stats on the benefits of lead nurturing. Marketing Automation doesn’t work unless you have an optimal content strategy. Relevant content is the number one reason why buyers purchase from you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

In today’s world, buyers are making decisions on vendors due to the quality of educational and informative content they receive. Key industry stats on the benefits of lead nurturing. Marketing Automation doesn’t work unless you have an optimal content strategy. Relevant content is the number one reason why buyers purchase from you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Adobe Experience Cloud Blog

FEBRUARY 13, 2013

ESPs are like still photographs – you can get great stats from using one, but each campaign is effectively a snapshot in time. 3) What are the most important things to look for in a marketing automation vendor? How reputable is a vendors“onboarding” process to get you to regularly using their platform?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

Adobe Experience Cloud Blog

JUNE 17, 2015

As a solution consultant, it is my privilege to meet with clients and help them understand how they can empower their business with this innovative marketing strategy. If that’s not a compelling stat, I don’t know what is.) Sounds amazing, right?!). MSPs: Guiding Marketers in the Right Direction.

Work Management 48

Work Management Marketing Management Marketing Automation Services Marketing & Strategy 48

Integrated B2B

DECEMBER 6, 2012

Content is not just about presenting facts and product stats. You might have seen the stats: currently, 60 hours of video are uploaded to Youtube every minute and 800 million unique users visit the site every month, making Google’s video channel the de facto second largest search machine we have. however, it is about quality content.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Before that happens, do you have a social media stat of the week? Listen Now. Eric : I do, I do. Jay : Uh-oh.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Webbiquity

FEBRUARY 16, 2011

Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S. Writing that “If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Legal Incorporation Services page.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Mailmunch

APRIL 6, 2021

For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. But if these resources aren’t enough, you should consult a graphic designer for a professional and appealing finish. Notable examples.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Webbiquity

AUGUST 19, 2021

Think about your brand, your vendors, and everything else. It’s where you funnel potential customers to learn more about your business and products, and where they reach out for a quote, demo, or consultation. Be sure to collect important stats about the launch and share those with your customers and the world. Build your USP.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Jay: Do you think it’s because the people who are making social media consulting or social media software decisions, aren’t really involved in business level decisions in their organizations?

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Jay: Do you think it’s because the people who are making social media consulting or social media software decisions, aren’t really involved in business level decisions in their organizations?

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Ambal's Amusings

SEPTEMBER 17, 2009

She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. She is co-founder of The Blog Squad , providing blog services and consulting.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

APRIL 12, 2012

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). What is the social media stat of the week? I have yet to meet a vendor who does that. Listen Now. Jay : Yeah, starting my 11th. Eric : Ah yes, indeed.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

LeadsRX

JULY 19, 2021

Source: A Forrester Consulting Thought Leadership Paper Commissioned By Google , July 2020 (750 marketing decision makers surveyed). There are several data visualization vendors out there with tools for taking multi-touch attribution data, and other data points, and putting it all into a relatable, board-worthy presentation.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Bound360

DECEMBER 4, 2017

Amy Larsen: We’ve certainly heard all the stats about conversation rates and we were trying to drive those up; so that was how we started in that path. What were some of the things that stood out that ultimately made you guys end up deciding to go with the vendor that you chose? James Carbary: Okay. For us, it was two-fold.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

DiscoverOrg

MAY 8, 2018

Most professionals have accepted the fact that this kind of information is available from third-party vendors or zealous internet researchers. Bryerton suggests approaching the conversation as an expert in a consultative role. It’s not considered overly “creepy” or too personal to use Fit information, or refer to it in a cold call.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

KoMarketing Associates

JANUARY 18, 2018

As customers increasingly look for a more tailored and personalized experience from vendors, investment in personalized content and strategies add value. B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Convert

MARCH 9, 2023

When the Google Optimize Sunset News Hit, Convert Was Just Being Convert Our CEO, Dennis was one of the first people to announce the sunset, publicly: As the reality started to sink in, a slew of experts and vendors put out “Google Optimize Alternative” posts. But if that isn’t a bit opportunistic, what is? We have never gated pricing.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

When the Google Optimize Sunset News Hit, Convert Was Just Being Convert Our CEO, Dennis was one of the first people to announce the sunset, publicly: As the reality started to sink in, a slew of experts and vendors put out “Google Optimize Alternative” posts. But if that isn’t a bit opportunistic, what is? We have never gated pricing.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. For example, this benchmark report from WordStream includes conversion benchmarks for B2B companies doing paid search and display ads, stats based on 14,197 US WordStream customers: Click-Through Rate (CTR) —the percentage of users who clicked on a paid search ad— 2.41%.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119