B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Please comment.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

JULY 28, 2011

Does your marketing consultant ask the right strategic questions? He had met with consultants who specialize in his industry, who, after a cursory review, told him they had no recommendations beyond what he was currently doing for marketing. Why did the marketing consultants fail to provide recommendations for improvement?

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 19, 2013

Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results. But, as a marketing consultant, I need to ask – did the campaign, ad or website get you results? Effective marketing is about getting results.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level. So here’s the message.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

FEBRUARY 6, 2015

Social media platforms, including LinkedIn, have been known to remove features and change the rules. If you need advice on how to better use LinkedIn and other social media platforms, contact New Incite today. We provide consulting, setup and implementation for social media and other marketing activities.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level. So here’s the message.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

APRIL 15, 2013

. ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? New Incite provides set-up, training, consulting and on-going execution services for social media. Contact us today about our social media services.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JANUARY 20, 2015

What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for how to use social media to get results.” Blogging blog consultant' Manufacturing CEO. We look forward to your increased marketing success via blogging!

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Be consistent with your social media activity and content.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). So, there’s me, the person the sales man called.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

MAY 3, 2011

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. ” Their answer?

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

OCTOBER 13, 2011

It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Today as a CMO, marketing consultant or agency, you need to understand and use technology. Marketing Technology. At New Incite, we think we’re in the perfect marketing storm.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences. Keep content on your website fresh and dynamic.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. So, there’s little excuse for your marketing department, marketing consultant, or agency to skip over results reporting.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Use of images and substantial articles or blog posts are the new winners.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

NOVEMBER 27, 2013

The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

DECEMBER 16, 2014

They consult their peers and look at others’ reviews before they buy. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. People buy based on their emotions.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 21, 2013

We had a great discussion on this very topic at an Institute of Management Consultants Los Angeles breakfast meeting. My colleague Jeremy Eskenazi, Managing Principal at global human resources consulting firm Riviera Advisors , cautions against too many or reciprocal recommendations. “I

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

OCTOBER 12, 2012

Research shows that between the stimulus and purchase, on average buyers will consult 10.4 Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader. a stimulus like an ad, 2.)

Pricing 100

Pricing Price Internet Marketing Consulting 100

B2B Marketing Traction

NOVEMBER 22, 2013

But now more than ever technology and social media are bringing opportunities for marketers to be in all business transactions. We provide consulting, strategic analysis and planning, and marketing implementation or execution to get results for our clients. Marketing Soapbox b2b marketing'

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. We need to track engagement and conversion rates and improve our marketing to increase both. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JANUARY 15, 2015

She has been asked to speak about LinkedIn to a variety of groups, including the Institute of Management Consultants, ProVisors, the Association for Strategic Planning and others. Manufacturing CEO. Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !”

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Social Media Outsourcing and Consulting. A need for a quality social media presence – we provide strategies and know-how.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

AUGUST 24, 2012

As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Other posts about Crossing the Chasm include New Buying Paradigm Not So New for High Tech Marketing , What Does Social Media Have to Do with Crossing the Chasm? ,

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

FEBRUARY 24, 2012

This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. In my world currently this includes ProVisors, The Association for Strategic Planning, and The Institute of Management Consultants.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

OCTOBER 18, 2010

They don’t want to be sold to, but when they have a need they consult their friends, peers and industry experts to find the right solutions. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

They don’t want to be sold to, but when they have a need they consult their friends, peers and industry experts to find the right solutions. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Most experts on blogging, social media, and SEO agree that a blog in a sub-directory or folder (such as www.mysite.com/blog) benefits the site by adding dynamic content for search engines.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 25, 2013

The way to find out your conversion score or conversion probability is to interview or survey your prospects and review your website and social media presence and platforms for any glitches, inconsistencies, lack of transparency – anything that causes friction or anxiety. Are you converting online prospects to leads?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

NOVEMBER 7, 2011

Watch out for the marketing consultant or CMO for Hire who owns an ad agency or services firm. Skilled in new marketing tactics like social media and inbound marketing , but is not dogmatic about any tactic. A neutral party who has your best interest in mind (not a front for an agency or marketing services firm).

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

APRIL 21, 2015

Post links to your content on social media and get others to share it too. As a marketing consultant, she creates marketing plans and executes marketing programs that get results. Provide different formats, such as whitepapers, blog posts and videos. Ask for a minimum of contact information when CIOs download your materials.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100