Tomorrow People
NOVEMBER 26, 2020
Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.
Tomorrow People
MAY 9, 2022
What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers. What are the ultimate goals of an internal product launch?
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Tomorrow People
MAY 4, 2021
Hybrid cloud solution provider Cegal has appointed product marketing agency Tomorrow People to deliver a range of marketing and creative services with the goal of lead generation. Alistair Norman, marketing director at Tomorrow People, said: “Cegal is an advanced and forward-thinking company with a compelling product offering.
Tomorrow People
SEPTEMBER 22, 2022
TicketCo’s online presence is also set to be overhauled, with a brand new website to reflect the new brand and product positioning. We chose Tomorrow People for their strong experience in strategy, branding and content production. An ongoing programme of content will drive awareness and new leads for the company.
Tomorrow People
MARCH 30, 2021
Develop clear vision, mission, messaging and branding guidelines and ensure these are consulted throughout the organization to keep all activity on brand. They’re also 8x more likely to pay a premium for that product. Company-wide collaboration and employee involvement is essential. It’s not enough to just be clear and consistent.
Tomorrow People
OCTOBER 27, 2020
5 " – Julia Ahlfeldt , Julia Ahlfeldt CX Consulting. Consider producing explainer videos for each of your major products or services at the very least. Time spent on website / or app. Average revenue per user. Leading indicators can help an organization’s decision-makers spot issues and act fast. Reassess your brand and business.
Tomorrow People
NOVEMBER 9, 2018
There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group. Cash cows are products and services firmly established in the market, producing a nice revenue stream without needing much investment. This blog summarizes some recent research from the Content Marketing Institute.
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