The Point

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How to Calculate Demand Gen Budget: A Rough Guide

The Point

In this tech-driven era, consultant Dave Kellogg suggests a more modern 45/45/10 people/programs/infrastructure split or even 40/40/20. It goes without saying that these formulas and the underlying assumptions are subject to your specific sales model, tech stack, staffing model, product category, target audience, and marketing preferences.

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How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. The post How Do We Find People Who Are Ready to Buy Our Product? appeared first on The Point.

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MDF Funds & How to Use Them

The Point

Depending on your audience, product category, and level of brand awareness, maybe what you really need is a search campaign. To learn how we work with channel partners looking to maximize their use of MDF funds, contact us to schedule a free consultation with our BD team. But “easy” doesn’t always equate to the best choice.

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Why Marketing Automation Customers are Migrating Downstream

The Point

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. He says (in summary): “It’s because their needs outgrow system capabilities.”. Customers need a plan.

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I Need Hot Leads, and I Need Them Now

The Point

Technology changes rapidly, and tech companies often have windows of opportunity to realize revenue from products or services before they become obsolete. Here’s why: * Many tech products are first of breed solutions and/or of a complexity that demands a more long-term, consultative selling process.

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High Bar Offers: Why Your Campaign May Be Asking Too Much

The Point

a consultation or meeting is a high bar offer (not only due to the time required but, like a demo or free trial, it requires that the prospect be at a stage in the sales process or otherwise is feeling enough “pain” where he/she is ready to meet with sales.).

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Integrating Social Leads into the Demand Generation Funnel

The Point

In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. Coupled with the fact that it’s harder and harder to get audiences’ attention online, companies have come to believe that social media is a strictly pay-to-play arena, understandably so. times higher.