How to Calculate Demand Gen Budget: A Rough Guide
The Point
DECEMBER 6, 2022
In this tech-driven era, consultant Dave Kellogg suggests a more modern 45/45/10 people/programs/infrastructure split or even 40/40/20. It goes without saying that these formulas and the underlying assumptions are subject to your specific sales model, tech stack, staffing model, product category, target audience, and marketing preferences.
Let's personalize your content