Marketing Interactions

FEBRUARY 15, 2019

For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs. Yet, the product is an IT product that will benefit first and foremost IT.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

OCTOBER 8, 2020

A centralized library of content tagged by persona, product, buying stage, problem solved, and more, makes it easy for your sales reps to find the content needed for specific conversations based on buyer context. The most basic form of sales enablement is sales content management. Another option is creating content as guidance for objections.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

NOVEMBER 29, 2021

Buyers hate this because they know they’re going to marked as a lead and bombarded with email, phone calls, and other intrusive attempts by marketers and sales reps trying to place their products. Request a No-Pitch Consult” is a different mindset than “Book a Demo” or “Contact Sales.”. They hate it because they’re not ready.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62