Everything Technology Marketing

JANUARY 3, 2010

The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. How long has it been since your marketing and sales teams got together for a really productive meeting?

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Gen 100

Everything Technology Marketing

OCTOBER 14, 2009

Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. Today, customers are more brand-savvy and eager to learn how a particular product or service is a close fit with his/her preferences and needs.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JANUARY 1, 2011

Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. Your competitors are catching up on the latest lead generation and nurturing tactics.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100