Crimson Marketing

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. He shares the value of consultants (and when you should never use them), explains why “perfect is death,” and reveals Mobile Iron’s thought leadership and account based marketing tactics.

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Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed

Crimson Marketing

Red Hat also offers award-winning support, training, and consulting services. We get an insider’s look at Red Hat’s 360° marketing tactics, including lead scoring, customer profiling and getting Sales to understand how the buyer’s journey works. Shiny, Happy People.

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What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

Your product might become one ingredient of a full course solution meal. My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

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Infographic: What Are The Top Digital Priorities for CMOs in 2015?

Crimson Marketing

B2B product. B2C product. The infographic below will tell you what CMOs plan to do in 2015 as it relates to: marketing consulting, social media strategy, content marketing, and marketing analytics. Where do CMOs spend their money? 9% B2C services. B2B services. Source: The Hub.

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