Cintell

MARCH 20, 2015

These consultants have led the evangelism of buyer personas for years now – in fact, two of the industry’s best are on our board of advisors as we build technology meant to better enable buyer understanding. A professional consultant can provide some guidance to an organization about how to not create harm. 1] Christensen, Clayton M.;

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: .

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

FEBRUARY 24, 2016

Julie Carey, Director of Product Marketing at ShapeUp. Julie is Director of Product Marketing at ShapeUp, a workplace wellbeing platform. The most exciting part is, once developed, they offer opportunity to inform decisions on everything from product strategy to how customer support approaches a call.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

DECEMBER 19, 2018

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? In my roles over the past several years, whether consulting solo or working alongside other talented agencies, one challenge has been a constant: our clients struggle to brief us on their customers. You hire specialists. Increase retention and reduce churn.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120