Avitage

APRIL 26, 2017

I and others use “value sale” Even companies with a traditional, product selling model are not immune. Companies that experience stalled revenue growth may attempt to shift from traditional product selling, to a more consultative and comprehensive solutions or platform approach.

B2B Sales 149

B2B Sales B2B Class Consulting 149

Avitage

JULY 23, 2012

There is a tendency to rely solely on new tools or technology to provide efficiency and productivity enhancements. The traditional “point production” process for creating content is too limited for the new requirements of the content marketing world. Marketers should take heed.

Content 120

Content Guidelines Consulting Planning 120

Avitage

OCTOBER 11, 2013

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download.

Content 120

Content Custom Publishing Advertising Mediums Video Marketing 120

Avitage

OCTOBER 11, 2013

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download.

Content 120

Content Custom Publishing Advertising Mediums Video Marketing 120