ANNUITAS

NOVEMBER 16, 2020

We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can. She has worked in the agency, in-house, and product worlds for companies ranging from nonprofit to global corporation. It allows us to see the entire picture – not just one piece.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

AUGUST 18, 2015

Taking a product-centric approach, failing to conduct due diligence via deep buyer research, and planning in departmental silos can all derail the success of a program. Product-centric planning-. This may seem obvious, but separating yourself from the product you spend every day marketing can be the most difficult part of the process.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. There will always be someone who isn’t on board-.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

ANNUITAS

APRIL 7, 2016

Companies often have two kinds of content;fluffy thought-leadership pieces and salesy product-centric pieces. Author: Curran Corrigan @ Curcor Senior Consultant, Strategy, ANNUITAS. Technology connects your content to your customers. Content is what connects your customers to your company. Know your buyer-.

Lead Qualification 100

Lead Qualification B2B B2B Thought Leadership Lead Scoring 100

ANNUITAS

NOVEMBER 17, 2015

However, once done properly and strategically with an eye on ways to utilize the data for optimization (cross-sell, up-sell, customer retention or new product launch), it’s worth it. Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

ANNUITAS

MAY 9, 2016

There are many days, weeks and even months during the year that we all get so bogged down and busy in our day-to-day tasks that we can’t stop to attend an educational webinar or take the time to read blog posts about new features and functionalities for products that we work in every day.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

AUGUST 30, 2011

The relationship will enable Harte-Hanks to deliver The Annuitas Group expertise and lead management process consulting services to their clients, which includes the development of The Annuitas Group Lead Management Framework SM.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

ANNUITAS

OCTOBER 15, 2015

By asking for their input early on, you’re sending the message that you value their opinions, and you’re also getting the chance to look at your company, products, and methods through fresh eyes.”. The nature of many organizations like consultancies, agencies and technology in general, is fluid.

Companies 100

Companies Peer-to-peer Ethics Eye-Tracking 100

ANNUITAS

AUGUST 12, 2014

But, primarily, my role is to lead and manage CMIs Consulting/Advisory, Education and Technology divisions. So, Describe the product, describe the service, and do so in the most creative, clever way possible. A: Mostly make trouble  therefore my unofficial title is Chief Troublemaker.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

FEBRUARY 11, 2014

But, primarily, my role is to lead and manage CMI’s Consulting/Advisory, Education and Technology divisions. So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

ANNUITAS

JULY 30, 2015

Last but not least, attend product webinars through the community too — these are one of the best things you could do whether you are a beginner or an expert. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

JULY 7, 2011

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

ANNUITAS

JANUARY 4, 2012

I receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better. Usually, I don’t have a need for their product or service. The truth is, your buyers do not care about your product and service nearly as much as you want them to or think they should.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

ANNUITAS

MARCH 11, 2014

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. So what is the answer?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

JULY 12, 2022

B2B organizations have for decades attempted to achieve so-called sales and marketing alignment – fueled by countless business books, analyst reports, strategic frameworks and consulting engagements – all well-meaning. It cannot be defined by tactical, product-led, inside-out motions and time-bound ‘campaigns.’

Organization 130

Organization B2B Marketing Lead Ranking Ad Building 130

ANNUITAS

OCTOBER 26, 2020

Deloitte Consulting published a great article titled The 5 roles of the CMO: The multiple roles of the 21st-century Chief Marketing Officer – and it’s spot on: “Chief Marketing Officers are asked to be Chief Storytellers, Capability Builders, Customer Champions, Innovation Catalysts, and Growth Drivers.”. You’re (hopefully!)

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

ANNUITAS

AUGUST 9, 2011

Adam is responsible for product management, marketing, and operations. He was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. Blitzer: The truth of it is, marketing has always existed to support sales.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

ANNUITAS

JUNE 23, 2015

Albee: The best way to answer this question is with a brief excerpt from the introduction of the book: “I wrote Digital Relevance for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond.

Relevance 100

Relevance Demand Generation Agencies Enterprise Management Paid Search Agency 100

ANNUITAS

OCTOBER 1, 2015

The success in the account came from moving beyond the simple volume of leads and anecdotal assumptions by aligning Sales, Brand and Product Marketing to showing the true value of our marketing programs. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, ANNUITAS. Stay tuned and start deleting.

Eloqua 100

Eloqua CAN-SPAM Opt-in Training 100

ANNUITAS

JANUARY 19, 2012

All you have to do is buy a technology product, flip the switch, and be on your way to riches and glory. If you know where you want to go, but don’t know how to get there, find a resource (consultant, vendor, etc.) There is a misconception in B2B marketing today that marketing is easy. Make a plan, including milestones.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Planning 100

ANNUITAS

JULY 17, 2012

Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach? Its still cold calling per say but just a smarter way of engaging.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach? Its still cold calling per say but just a smarter way of engaging.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100