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B2B Marketing Department Structure: Finding the Right Approach

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The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

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it eliminates the need for crafty workarounds, productivity slowdowns, and the frustrating roadblocks that made you want to switch in the first place. In the context of marketing automation, watch out for tools that require fancy, expensive consultants to run them. Feel stuck in the 90s?