Oktopost

NOVEMBER 21, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! How and why you should add developing your personal brand to your to-do list. Episode Summary.

Personalization 62

Personalization Brand Identity Branding Youtube 62

Marketing Insider Group

DECEMBER 18, 2023

Targeting a Niche Professional Audience: LinkedIn Sponsored Updates Image Source: Instapage LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. Why YouTube Ads? Why Outbrain? Ready to maximize impact with paid content distribution?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Hubspot

JUNE 15, 2018

Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that. Whatever the reason, changing your name on YouTube is an easy three-step process.

Youtube 69

Youtube Consulting Display Google 69

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech

APRIL 10, 2024

followers) Eldad Postan-Koren Eldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 93

CRM Work Management Marketing Management Marketing Automation Services 93

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Set up a quick consultation , and I’ll send you a free PDF version of my books. Grow your social proof with case studies.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MAY 16, 2023

If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Of course not! Neither is the rest of humanity. Be Everywhere Always Haha!

SEO 243

SEO Lead Ranking Content PR 243

ClickZ

JULY 17, 2020

CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. Today, AI technology in advertising is wrapped around automation, personalization , segmentation, and other functions that ad stacks are impossible to imagine without. . Machine learning.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Stevens & Tate

APRIL 15, 2024

Utilize Platforms like YouTube : With its vast audience, YouTube for senior marketing is an invaluable channel for reaching potential residents and their families, offering a platform for your videos to be easily found and shared. Ready to take your senior living marketing to the next level with optimized video content?

Video Marketing 80

Video Marketing Marketing & Strategy Marketing Strategy Planning 80

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. Per the report, there are: 93.6 575,000 tweets published. The Most Useful Advice.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag.

B2B Marketing 135

B2B Marketing Enterprise Management Content Marketing VALS 135

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Dynamic retargeting: Personalize your ads based on the user’s specific browsing history and interactions with your website, showcasing the products or services they were most interested in.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

JULY 27, 2021

Left with no other option, brands and consumers alike looked to AR and VR technologies to carry out interactions they otherwise would have done in person. Using AR and VR, shoppers can peruse virtual storefronts and displays that mimic real in-person shopping experiences. The result?

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

JULY 11, 2023

They can also pay for content by giving up their personal contact information, like: Full name Address Email Phone number If you’re new here, you may be wondering why your target audience would pay for content when they can access so much content for free. But they’ll also waste time and energy to avoid sharing their personal information.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Martech

AUGUST 10, 2023

Tim Parkin is a marketing consultant and advisor. Q: What was it like to go into consulting without any formal marketing experience? Q: Any marketing channels that are interesting to you personally? A: Yes, YouTube is the place where I spend most of my time and get content from. In your inbox.

Web 2.0 93

Web 2.0 Work Management Mobile Advertising Youtube 93

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. So the influential personalities could be journalists, authors, bloggers, consultants, whoever is relevant in your space.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Bringing some personality to your business will help make it more relatable. At a minimum, that includes LinkedIn, Facebook, and Twitter.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. Personally, I’m a huge fan of these short-video content pieces right now, whether it’s Instagram reels, Youtube shorts, or Facebook clips. This enables your consumers to view content and information based upon their personal channel preferences.

Trends 128

Trends Planning Social Media Paid Search Agency 128

Martech

AUGUST 9, 2023

They’re different from influencers, who are trying to build a personal brand based on their personality and lifestyle. The world’s best marketers MrBeast is the biggest YouTuber in the world, with over 171 million subscribers. Creating a hit YouTube video, for example, requires: Developing a powerful concept and idea.

Advertising Agencies 89

Advertising Agencies Best Practices Paid Search Agency Youtube 89

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Jill Murray, CMO of Arcadis, takes the hot seat today. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Social Media 95

Social Media Video Marketing Marketing & Strategy Media 95

SnapApp

FEBRUARY 28, 2018

There’s a lot wrapped up in these decisions, and the way you approach your personal branding impacts both your employer’s success and your long-term individual career trajectory. . Let’s take a deeper dive into how to shape a powerful personal brand — without selling out. . Why Personal Branding Matters. Don’t do it.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Convince & Convert

JANUARY 11, 2018

Instead, I most often consult in overall digital strategies that involve many promotion outlets, be it email, website, social media, and/or display. As the resident social media expert person, I blurted out, “Of course! What happens when Facebook overtakes YouTube once and for all? Who doesn’t? What else would we call it?

Social Media 154

Social Media Media Outgrow Youtube 154

Stevens & Tate

JULY 3, 2023

According to Morning Consult’s Most Trusted Brands report for 2023, this reaffirms consumer preference for established brands. Notably, among the ten brands listed, four belong to the self-care category, further emphasizing consumer trust in longstanding personal care products. you make like: 4 essential Brand Components.

Trends 70

Trends Planning Paid Search Agency Youtube 70

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one.

Social Media 170

Social Media Media Viral Marketing Class 170

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Directive Agency

MAY 8, 2018

If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before you ever sign a contract. Subscribe on YouTube! Here at Directive Consulting , I would say about 70% of our portfolio was with an old agency and is now trying to hire a new agency. Don’t miss a video!

Advertising Agencies 40

Advertising Agencies Consulting Paid Search Agency Ad Agencies 40