Industrial Marketing Today
AUGUST 26, 2011
Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. These relationships are built over time and require a more personal face-to-face interaction. Add Personalized URLs (PURLs) to drive people to specific landing pages.
Industrial Marketing Today
AUGUST 20, 2012
If you have such a person on your staff, value and appreciate their contributions to sales and hang on to him/her. If you want to outsource your content marketing to someone who understands your technical or engineering business and won’t learn at your expense, then look at Tiecas, my own industrial marketing consultancy in Houston, Texas.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
JUNE 22, 2012
I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. Obviously, those channels have dried up, otherwise we wouldn’t be having a conversation about needing my industrial marketing consultation in the first place.
Industrial Marketing Today
AUGUST 1, 2012
After being burned a few times by free tips from self-proclaimed experts online, they become frustrated and are suspicious of any more advice even if it is from a legitimate and proven industrial marketing consultant. Actively participate in the development of your marketing plan.
Industrial Marketing Today
AUGUST 16, 2011
Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. However, these have been from other industrial marketing consultants like me.
Industrial Marketing Today
JANUARY 10, 2011
In-person events: 71% effectiveness (64% usage). May be this sort of disconnect is good for business for industrial marketing and lead generation consultants like me! Here are the main points of disconnection: Articles: 43% effectiveness (80% usage). Social media (excluding blogs): 21% effectiveness (73% usage).
Industrial Marketing Today
MAY 6, 2011
As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives.
Expert insights. Personalized for you.
60 
Let's personalize your content