Remove persona strategy

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

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Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer.