Industrial Marketing Today

NOVEMBER 28, 2010

Now, back to work. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. An SEO consultant can help you develop an effective keyword research strategy based on their industry knowledge and expertise. I hope you had a wonderful Thanksgiving weekend (here in the U.S.)

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

MAY 6, 2011

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. Yup, social media does work in the industrial sector, sometimes.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

MARCH 23, 2012

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

NOVEMBER 14, 2010

This misalignment is destructive and disruptive to the entire organization. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain. I see and experience this problem first-hand with my engineering and manufacturing clients.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Try to post new material at least twice a week and more often initially.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This is a lot quicker and cheaper than organic SEO. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60