Ambal's Amusings

FEBRUARY 3, 2010

" Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Hint: Tips, webinars, and white papers.). Win 1/2 hour consult with Gordon Graham. Gordon will do an1/2 hour FREE consultation with the winner.

Paper 100

Paper Content Marketo Consulting 100

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing. Consultant, college professor, author of Return on Influence and Tao of Twitter. . Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Point

FEBRUARY 27, 2012

The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system. download trial version). Thanks Dan!

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Ambal's Amusings

JANUARY 21, 2010

Prior to forming VAZT, Seamus worked in sales and strategic account management for The Hackett Group, a strategic advisory and management consulting firm in Atlanta, For Gartner, a research, advisory and consulting company in Stamford, CT and Cambridge Technology Partners, a web development company, prior to its acquisition by Novell.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Biznology

JUNE 25, 2014

While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. They look so appealing, don’t they? Most are utter rubbish. Sadly, there are no shortcuts.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Consulting packages, either individually or group. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? 3 consulting inquiries. Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. This B2B marketing strategy ebook discusses how organizations can benefit from marketing consultants. 5 Steps to a White Paper that Pulls in the Perfect Prospect. Offered by Moderandi Inc.,

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

MAY 8, 2011

by Andrew Spoeth This post has been contributed by Kathleen Schaub, principal consultant at TrellisOne Consulting and former VP of Marketing at Sybase. Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Vidyard

JULY 7, 2016

After working his way up to running global programs for huge companies like Citrix and OpenText, Hansford decided to give consulting a shot. “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. I think that’s incredibly valuable.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

JULY 27, 2011

Some have books, others consulting firms, but all have the A+ smarts to push your marketing to the next level. Check out our 70+ page white paper that includes everything you need to know about marketing metrics – The Definitive Guide to Marketing Metrics. Check them out and let me know who I’ve missed. Amy Africa.

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

Adobe Experience Cloud Blog

JANUARY 9, 2012

For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. What Galileo Can Teach Marketers About Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Test the offer.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

thePoint

MAY 25, 2018

The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category. Yes, most marketing consultants will understand “branding” as an exercise and “how” to go about marketing, creative, media, etc.,

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 30, 2010

Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. And to help keep your marketing strategy on the cutting edge throughout 2010, subscribe to the Modern B2B Marketing Blog RSS feed from Marketo.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

MAY 13, 2009

After a 3-year stint selling technology, I started my own consulting business with a primary focus on shortening time-to-revenue on new product launches. This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. Create a resource-rich sales portal.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. ” So that tie together.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Adobe Experience Cloud Blog

MAY 27, 2009

Literally thousands of consulting assignments later, I am still devoting myself to improving both selling and marketing. The most effective lead management technique I've seen — not just this last year, but at any time — was one where the salespeople called the prospect 15 minutes after that person downloaded a white paper from the site.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • Not every piece of content has to be a new, 12-page white paper, however. Perhaps an old white paper can see new life as a checklist, a Webinar/Slidecast, a series of short videos, or an infographic. (TR) Marketo has done a couple of acquisitions.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Only B2B

MARCH 13, 2020

Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. So, demos, trial periods, presentations, consultations etc are your best options. For example, factors relating to need and budget are critical (meaning, more points!) Creating a Lead Nurturing Workflow.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

B2B Marketing Zone Posts

MARCH 3, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. It’s not a pretty picture.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Heinz Marketing

APRIL 22, 2019

That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. If theoretically consults, but he recognizes that he needs to sell to the 5,000 best ones and spend all of his budget there. I didn’t really know that much about Jon Miller when he was at Marketo.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

SmartBug Media

DECEMBER 17, 2019

If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. Secondary offers (case studies, consultations, webinars, and more) should be shown through another form or specific CTAs on the thank you page.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

NuSpark Consulting

OCTOBER 28, 2018

Content can include blog posts, eBooks, downloadable white papers, video footage, infographics, and email newsletters, among others. Marketo reports that 97% of B2B marketers get a higher ROI from account-based marketing (ABM) methods.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). Then you send additional content such as a newsletter, ebook or white paper. What should be included?

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Mac) McIntosh is considered to be one of North America’s top B2B marketing consultants and an expert the subject of using marketing to generate leads and drive sales.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

DealSignal

MAY 31, 2023

If you can’t get internal support for content creation, consider working with a content consultant who can plan and create the pieces you need to engage with prospects. Focus on leveraging high-impact pieces (such as guides, white papers, etc.) Ideally, they’ll develop a package of content that you can repurpose and reuse.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

JANUARY 19, 2021

If you can’t get internal support for content creation, consider working with a content consultant who can plan and create the pieces you need to engage with prospects. Focus on leveraging high-impact pieces (such as guides, white papers, etc.) Ideally, they’ll develop a package of content that you can repurpose and reuse.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64