ViewPoint

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Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

True, most of the articles on marketing analytics demand that the topic requires immediate attention, and in so doing, they imply that their (fill-in-the-blank system, software, consulting, book, blog) will teach you how to do it. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. Does Marketing Own the Pipeline?

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Internet Radio - Its Time Arrived Several Years Ago!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Phil Fernandez of Marketo. The SLMA Radio program, live on Thursday at 5 PM Pacific time, has broadcast 116 shows and 209 executive interviews.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc.

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Is Your Web-based Content Driving Away Sales Leads

ViewPoint

Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. source: Marketo ). He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion. source: Google ).

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

ViewPoint

With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) Raab Associates provides consulting to help select the right tools and deploy them effectively. Targeting and tracking are keys to successful ABM.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. He wrote this manifesto a while back.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.