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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. Marketing Automation Software That Delivers the Most Data Wins.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

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A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. She spent six years in management consulting and 52 quarters in software sales.

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PowerViews with Peter Bourke: Sell Less, Win More

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Peter is past president of Spherion Corporation’s outsourcing division and was previously global director of business development for Anderson Consulting (now Accenture). Great rainmakers in consulting firms don’t even try to start selling, and yet they get a lot of commitments.". Unselling: The Less You Sell, the More You Win.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

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For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant. You can follow her on Twitter @pamhege or find her on LinkedIn.

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PowerViews with Dave Stein: Hire the Right Salespeople

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Dave, a former sales rep, sales manager, VP of sales, competitive sales strategist, consultant, and sales trainer, has worked in 26 countries—with companies from the Fortune 10 to start-ups. which assists sales trainers in selecting the appropriate providers. Here is the full video of our discussion and below are some salient outtakes.

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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

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TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. While Josiane admits that “gamification is the new black” among sales consultants, many inside sales professionals respond to systems that track performance like a video game or a sporting event.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

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For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant. You can follow her on Twitter @pamhege or find her on LinkedIn.