Writing on the Web

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Let’s say, for instance, you are a career coach or a leadership development consultant. Guest Author: Christine Buffaloe is a social media wizard for authors, coaches, speakers and consultants. Now, that may not seem like a big deal if you already have a job, but, recruiters are looking for more than potential employees.

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6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Have you been hitting the targets and benchmarks you set for yourself?

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Ghost Writers Needed: For Business Blogs Everywhere

Writing on the Web

Here are some other objections I hear from my blog consulting clients about outsourcing to ghost writers, along with my responses: Good writers are hard to find. Not publishing frequent blog content means you lose leads for business, can you afford that?). However, have you tried a freelance journalist? There are many who need work.).

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Best Kept Secret of an Email Newsletter Bio

Writing on the Web

Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. It is better to lead with “what’s in it for them” than to start off talking about you and your accomplishments. The same is true for an email newsletter bio. This will draw them into reading your bio. Offer Help.

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Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

What I’m talking about is entirely different and it applies to professionals (doctors, lawyers, financial planners, executive coaches and all types of expertise consultants). Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. Have you created a map to help you reach your goals?