sales-lead 
Tony Zambito
DECEMBER 5, 2010
Sales departments in B2B organizations are facing their most severe test in decades as the post-recession impact continues to reverberate throughout the economy. Several trends that point to transformation are: Trend 1: A shift from sales relationship to sales experience.
Tony Zambito
MAY 20, 2012
The adoption of research-based modeling of buyers that leads to buyer personas has been mixed. Buyer personas today are becoming more widely used by marketing and sales organizations than ten years ago. Over the past ten years it has been quite a journey. Much has happened and much has changed. The State of Buyer Personas 2012.
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