sales-lead 
The Effective Marketer
SEPTEMBER 29, 2010
Number of leads generated? Amount of sales or deals closed? If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. If you answered “it depends&# , then you’re thinking smart.
The Effective Marketer
JULY 21, 2009
We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.
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