Industrial Marketing Today

JANUARY 10, 2011

This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads. That in my opinion is exactly how inbound content marketing is supposed to work for lead generation.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2012

The primary goal is to generate better quality leads from their websites. Lead generation and conversions will only happen when your content is relevant and engages your visitors. We want site visitors to call our sales people who will explain everything. That is the good news. See my post, “You’ve Got Traffic.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. For an eCommerce site that is easy, it is typically the value of transaction per visit.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

It seems the secrets of SEO are known only to a few high-priced consultants. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, you can do it too with some help.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? It has to be a value exchange for people to give up their contact information to you. That is a very good way to generate a qualified lead from your blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

NOVEMBER 1, 2010

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. They need to see verifiable results and not just screen shots in our online portfolios.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

OCTOBER 10, 2011

The other half of the equation has to do with converting that traffic into prospects and qualified leads. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. Both parts of that equation are equally important.”. Her statement is spot on!

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60