Consulting and Jigsaw - B2B Marketing Zone

Consultants Collective Profile: Sue Serna

Biznology

DECEMBER 8, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. In this Featured Profile, we’re pleased to highlight Consultants Collective member, Sue Serna. Alan Grant (Jurassic Park). Rachmaninoff!

Ideal Customer Profiles

Ideal Customer Profiles Consulting Profiling Jigsaw

Perkuto acquired by MERGE

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. Why we care. It had technology.

Jigsaw

Jigsaw Storytelling Acquisitions Marketo

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

JANUARY 13, 2022

Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Mats Moy quintupled his consulting business’s growth by using machine learning to automatically optimize visitors’ path to conversion. How do you veer them away from your competitors’ landing pages and towards yours? And now you can too.

Jigsaw

Jigsaw Landing Pages Copywriting Paid Search Agency

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

JULY 14, 2021

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Stephen Prately , Growth Consultant, The Conversion Co.

Advertising Agencies

Advertising Agencies Paid Search Agency Jigsaw Mobile Advertising

Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

OCTOBER 4, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. Read more here. Perkuto acquired by MERGE .

Acquisitions

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Not surprisingly, the company’s 35 or so clients are mostly Canadian and European. Alsa has some other unusual features.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Automation Marketing Management

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

JUNE 26, 2012

If you are using these terms, particularly if there are new people on your team or you work with agencies or consultants, stop and take a minute to clarify what you mean. A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers.

Demand Generation Agencies

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

DECEMBER 18, 2011

You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered.

Lead Generation

Lead Generation Reachforce Lead Scoring Lead Ranking

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

DECEMBER 30, 2008

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Frankly, I wouldn't waste a nickel on those other companies that have been around for a decade or longer (D&B, Hoovers, even OneSource). ok, last over-use of 2.0

Lead Gen

Lead Gen Social Media Work Management Marketing Management

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

DECEMBER 30, 2008

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Frankly, I wouldn't waste a nickel on those other companies that have been around for a decade or longer (D&B, Hoovers, even OneSource). ok, last over-use of 2.0

Lead Gen

Lead Gen Social Media Work Management Marketing Management

Inbox Engagement Redefined

MakesBridge

JANUARY 22, 2018

The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle. Click here to chat with one of our consultants or send an email to us at deliverydetectives@makesbridge.com. Email Deliverability is certainly one of the top most challenging issues that marketers face these days.

Deliverability

Deliverability CAN-SPAM Jigsaw Opt-out

Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

MAY 8, 2018

Here’s Peter Field , marketing consultant and former strategic ad planner: “The digital revolution means that we’re seeing a massive shift towards short term thinking in marketing. The bad news is that this is not going to change without a massive amount of effort on your part. The good news?

Top of Funnel

Top of Funnel ROI Planning Content Marketing

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw. So where should you start?

Lead Generation

Lead Generation Ideal Customer Profiles Generation Lead Scoring

Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

AUGUST 19, 2021

These are key elements of the entire marketing jigsaw. Examples include signup or registration for a course, webinar, newsletter, consultation, events, trials or content downloads. For instance, someone comes to your website and exit without signing up for a consultation or demo.

Advertising Agencies

Advertising Agencies PR Advertisements Advertising

Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

AUGUST 19, 2021

These are key elements of the entire marketing jigsaw. Examples include signup or registration for a course, webinar, newsletter, consultation, events, trials or content downloads. For instance, someone comes to your website and exit without signing up for a consultation or demo.

Advertising Agencies

Advertising Agencies PR Advertisements Advertising

5 things you need to know from Dreamforce 2010

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. Jigsaw is salesforce’s attempt to help us with these issues. For me, this means sharing with my organization information on the following 5 key areas.

Enterprise Management

Enterprise Management Jigsaw Salesforce.com Work Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I decided to turn to the CRM folks - consultants, vendors, even the guy who wrote the Dummies guide on a CRM program, and even they seemed unsure. Any consultants out there?

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Consultants Collective Profile: Sue Serna

Perkuto acquired by MERGE

Webinars

Trending Sources

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Webinars

Direct-to physician marketing, FLoC: Wednesday’s daily brief

Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

9 Marketing Words That Have Lost Their Meaning

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Inbox Engagement Redefined

Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

Differences Between PR, Marketing, and Advertising and Their Applications

Differences Between PR, Marketing, and Advertising and Their Applications

5 things you need to know from Dreamforce 2010

B2B Lead Management Market Heats Up

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