The Point
NOVEMBER 27, 2018
In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. However, that’s not necessarily true. times higher.
The Point
MAY 14, 2013
In his post “ 7 Email Subject Line Myths Exploded ,” email consultant Tim Watson writes that spam trigger words like “free” aren’t the problem they once were, because whereas in years past email was largely filtered on content, now the biggest variable is reputation. Other experts have seen similar results.
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The Point
JANUARY 21, 2020
It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot. Plus, the traffic to individual pages is such that impact on rankings is likely to be minimal. Design Capability. But those systems weren’t really built with sophisticated Web design in mind.
The Point
APRIL 16, 2014
Hubspot and Act-On encompass many inbound features as well as outbound. We have many clients who use Marketo and Hubspot side-by-side, for example. In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other? There’s a move towards “all-in-one” marketing platforms.
The Point
DECEMBER 16, 2015
Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.
The Point
JUNE 29, 2015
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.
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