Remove help persona
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Meet the Team with Hidden Superpowers: Demandbase Technical Consulting

Engagio

For this month’s blog, I snagged a few moments with one of the busiest people in Demandbase, Mark Walter, leader of the Demandbase Technical Consulting Team. Here’s what Mark has to say about Demandbase Technical Consulting Services… What does a technical consulting team do? What backgrounds do they have?

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7 Healthcare Marketing Strategies to Grow Consultations

SmartBug Media

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. This is where the following healthcare marketing strategies can help.

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Help, I Have Too Many Healthcare Marketing Personas!

SmartBug Media

Buyer personas are an integral part of any inbound marketing strategy. They help you understand your audience so you can create spot-on messaging that effectively speaks to their interests, motives, goals, and pain points. Take a moment and consider your personas in healthcare marketing. Signs You Might Have Too Many Personas.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. Personas Despite all the discussion and activity around personas, we often find them weak resources to inform both an effective content strategy and quality content.

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Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark Consulting

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Many companies create personas, and not one itsy-bitsy thing changes. But here’s what happens.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales. Well, it starts with understanding the 4 stages of the customer journey: Awareness. Consideration.

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. Knowing which type your client gravitates towards can help you get the initial approach just right. The more specific you can be with your personas, the more empathetic your proposed solutions can be.