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Digital B2B Marketing
APRIL 3, 2012
Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Answer a question or help meet a need that is completely unrelated to your business.
Digital B2B Marketing
MAY 19, 2011
No demo, trial or consultative sales process can change this. Yes, being the first brand that comes to mind in the category will help them find you. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. Your buyer is finding you.
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Digital B2B Marketing
MAY 9, 2013
As senior VP of research and thought leadership for ITSMA, I research, write about and consult on the latest trends in B2B marketing. I help marketers working on measurement, reporting, data and accountability. B2B CMO for Hire, Marketing Consultant for technology, manufacturing co’s that want to grow faster.
Digital B2B Marketing
OCTOBER 17, 2016
If you are promoting a simple transactional purpose, this may not help you. If you have a great understanding of what your ideal target account looks like (or a well researched target account list), involve sales, with a consultative approach, earlier in the process. Score companies, not individuals. Involve sales early.
Digital B2B Marketing
JUNE 18, 2013
This approach does help you identify topics for your content, but it doesn’t change the burden of creating content or address the quality of content that often comes from individuals not normally involved in creating content. Easy Content Myth 3: Just Answer Questions. You already answer these questions every single day. Not so fast.
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