ANNUITAS

JANUARY 31, 2023

The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. In my career, I have been lucky enough to work with customer success, product, and executive teams that valued the type of approach ANNUITAS helps clients take.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

FEBRUARY 3, 2020

More importantly, how can we frame a conversation that convinces our buyer that we understand who they are and how we can help? Who do you consult with when conducting research and making a decision to adopt a new solution? What information is most helpful as you’re researching new solutions? We can help.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

NOVEMBER 29, 2023

For those CEOs who are former accountants, investment bankers or management consultants, they often look to financial levers as a path to driving profits. CMOs thus need a system of KPIs that help them understand the combination of “Levers” that best optimize “Lift.” Why Re-position?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

SEPTEMBER 22, 2016

As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. When that is in place, reporting becomes an output of MAP and can help illustrate the effectiveness or deficiencies in your programs. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, ANNUITAS.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

ANNUITAS

SEPTEMBER 22, 2016

As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. When that is in place, reporting becomes an output of MAP and can help illustrate the effectiveness or deficiencies in your programs. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, ANNUITAS.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

ANNUITAS

NOVEMBER 16, 2020

We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can. Experience: Michael has been with ANNUITAS for more than four years and helped to create our web center of excellence. It allows us to see the entire picture – not just one piece.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

JANUARY 19, 2022

As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. Start by carefully considering the triggers that indicate readiness-to-buy in your offering and consult across functions to mutually agree upon what those triggers are. How is a sales-ready lead defined?

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

ANNUITAS

SEPTEMBER 22, 2016

As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. When that is in place, reporting becomes an output of MAP and can help illustrate the effectiveness or deficiencies in your programs. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, ANNUITAS.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

ANNUITAS

MAY 5, 2015

As part of any fast-growing marketing, software of consulting firm, there are many diverse roles necessary to power the team. Interns are an excellent way to identify local talent, fill any gaps in your team temporarily or permanently and may even help you develop your next new hire. Who to hire and what to look for in an intern?

Marketing Automation Services 100

Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100

ANNUITAS

OCTOBER 31, 2023

” The “Growth Engine Marketing Era” is one where “personalization based on data is mainstream, no longer ‘innovative’,” argues marketing consultancy Prophet. This also helps ensure engagement is prioritized for prospects that fit the ideal customer profile (ICP).

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

AUGUST 12, 2014

But, primarily, my role is to lead and manage CMIs Consulting/Advisory, Education and Technology divisions. So, So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

APRIL 21, 2015

What really helps to increase conversation rates? Programs like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler can help sales people prioritize leads within their queue, but a more overt process of lead distinction can often help the sales organization prioritize and sort leads more effectively. Read it here.

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation Agencies 100

ANNUITAS

FEBRUARY 11, 2014

But, primarily, my role is to lead and manage CMI’s Consulting/Advisory, Education and Technology divisions. So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

ANNUITAS

OCTOBER 26, 2020

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. Reforecast! And reforecast!

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

AUGUST 30, 2011

The relationship will enable Harte-Hanks to deliver The Annuitas Group expertise and lead management process consulting services to their clients, which includes the development of The Annuitas Group Lead Management Framework SM. About The Annuitas Group.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

ANNUITAS

OCTOBER 15, 2015

Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. The nature of many organizations like consultancies, agencies and technology in general, is fluid. Make the most of this opportunity to indoctrinate culture by being direct.

Companies 100

Companies Peer-to-peer Ethics Eye-Tracking 100

ANNUITAS

MARCH 25, 2014

This helps build the IP reputation. After identifying those recipients, build out a volume ramp up plan to help warm up the IP. Note-most of this work needs to be done with a qualified email deliverability consultant, ESP or marketing automation professional. Properly warm your IP by mailing to your most engaged users first.

Deliverability 100

Deliverability Demand Generation Agencies Marketing Automation Services Planning 100

ANNUITAS

AUGUST 18, 2015

Customers buy your product because they are facing a unique set of challenges that they have decided you are best suited to help them overcome. Author: Curran Corrigan @ Curcor Senior Consultant, Strategy, ANNUITAS. Contrary to what you might want to believe, your demand generation program isn’t about your company.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

FEBRUARY 13, 2014

This dynamic calls for sales to place a greater reliance on marketing’s ability to develop a solid demand generation strategy, developing the right kind of engaging content for meaningful interactions and help drive greater pipeline impact. Only then should sales engage to help solve their prospects pain or address their needs.

Demand Generation 100

Demand Generation Demand Generation Planning 100

ANNUITAS

JULY 7, 2011

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. About The Annuitas Group.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

ANNUITAS

APRIL 26, 2016

Both of these are great to help lock down a consistent look across the Android email apps. Author: Richard Lott @ LottjrRichard Associate Consultant, Marketing Technololgy, ANNUITAS. As a fallback, it is still best to make sure that the framework of your email was designed using the Mobile First approach.

Design 100

Design Mobile Marketing Paid Search Agency Lock-In 100

ANNUITAS

JULY 30, 2015

The four points below will help you get started in the right direction: Build a Strong Foundation-. Author: Taylor Enfinger @taylorenfinger is Marketing Automation Consultant (Marketo) for ANNUITAS. Rome wasn’t built in a day and neither was a fully automated marketing engine.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

AUGUST 30, 2011

Second, defining the process ahead of time will help make selecting a marketing automation tool easier because you’ll now have process requirements which will guide the technology selection. If you can’t find an internal objective source, consider bringing in an outside consultant. What is the goal of this review and audit?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ANNUITAS

DECEMBER 7, 2011

Many vendors and consultants are developing “quick hit” programs focused on helping organizations develop and launch lead nurturing campaigns. There is more to B2B Marketing Than Lead Nurturing . Lead nurturing is getting quite a bit of attention from multiple vendors.

Work Management 100

Work Management Marketing Automation Services Marketing Management Sales Qualified Leads 100

ANNUITAS

MARCH 11, 2014

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

AUGUST 23, 2011

If necessary, bring in outside help. The consultative, objective “third party” can create efficiency in the change management process. The good news in that is that the teams can work together to address the problem. You want alignment? Work together to begin the development and implementation of process.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Lead Qualification 100

ANNUITAS

JANUARY 10, 2011

I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently. It helps to think of marketing automation as a set of technologies that enables lead management.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JULY 12, 2022

B2B organizations have for decades attempted to achieve so-called sales and marketing alignment – fueled by countless business books, analyst reports, strategic frameworks and consulting engagements – all well-meaning. Ultimately, a Growth organization must be organized around customer journey stewardship.

Organization 130

Organization B2B Marketing Lead Ranking Ad Building 130

ANNUITAS

JUNE 23, 2015

However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. I help clients do this with personas. There is never a shortage of marketing books to read.

Relevance 100

Relevance Demand Generation Agencies Enterprise Management Paid Search Agency 100

ANNUITAS

AUGUST 9, 2011

He was previously a senior email marketing consultant for InterContinental Hotels Group, a consultant at Moxie Interactive, and spent four years in Japan at an advertising agency. Adam is responsible for product management, marketing, and operations. Buyers seek out that information and come into the sales process on their own terms.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

ANNUITAS

JANUARY 19, 2012

Get help when you need it. If you know where you want to go, but don’t know how to get there, find a resource (consultant, vendor, etc.) that can help you manage the transformation. Don’t expect overnight results. Make a plan, including milestones. Celebrate and evangelize as you reach them.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Planning 100

ANNUITAS

JULY 17, 2012

Buyers don’t want content that sells; they want content that helps them make a buying decision. In the end, this helps me establish a much more credible personal brand. In addition to metrics, another area where B2B marketers can improve is to better engage with the customer with content relevant to where they are in the funnel.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

Buyers don’t want content that sells; they want content that helps them make a buying decision. In the end, this helps me establish a much more credible personal brand. In addition to metrics, another area where B2B marketers can improve is to better engage with the customer with content relevant to where they are in the funnel.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100