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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

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Per Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. Want help with nurturing? I can help.

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Get 3X B2B Marketing ROI by Nurturing Leads

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Here’s what Julie Schwartz, SVP at marketing research, consulting and training firm ITSMA says: “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. CEOs who want their marketing and sales teams accountable and aligned--and as efficient as possible.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

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“Hence the growing popularity of Account-Based Marketing—the marketing approach that treats each account uniquely, addressing specific needs with specific information in a consultative way to help prospects progress toward the right solution for them.”. Lead qualification services and lead nurturing services can help—ask me how.

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Q&A With Dave Stein and Steve Andersen

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PMI), an industry-leading sales best practices consulting firm, and Dave is the founder of the independent advisory firm ES Research Group, Inc. If you don’t want to be commoditized, or pressured into discounting to win the sale, you need to help your customer understand the unique differentiable value that your organization can offer.

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Lead Nurturing: Triple Your Marketing Return

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Per Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. Nurturing is about talking to your prospective clients at every stage in the sales cycle.

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Insights on Outbound Conference in Atlanta

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As a sales acceleration specialist he helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. Mike is author of two of my favorite books: “ New Sales.

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4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!

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In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Opportunities you’ve helped customers capture. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation.

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