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The Forward Observer

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect. About the Author Karen Eber is a bestselling author, international consultant, and keynote speaker.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Best-selling leadership author and business growth consultant Scott K. Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. But they can only do all this if you lead them. Are you ready to be a Growth Leader? About the Author Scott K.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. It’s the only thing.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. About the Author Philipp Humm is on a mission to help people discover the storyteller within each of us. The methods within this book are simple, authentic, and effective.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Christensen, Taddy Hall, Karen Dillon, and David S.