Remove help

Marketing Interactions

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Quit Poking the Bear with Gated B2B Content

Marketing Interactions

Even though we know better, we seem unable to give B2B buyers what they want > unfettered access to information that helps them consider and manage change in the solving of their critical problems. It will help to identify when and why to gate B2B content and when to set it free. Options for Helping Buyers Show Intent to Buy.

B2B 62
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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Sales enablement, used well, helps sellers orchestrate better conversations, uniting buyers with sellers. Rather than simply sending content sales can propose questions, add commentary, or help frame it up in the context of the buyer’s situation.” . The Opportunity for Marketers and Sales Teams.

Buy 77
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Why Marketers Must Have Customer Conversations

Marketing Interactions

Note: I do this to gain a foundation of insight for the project, but also to involve sales and learn what they want to know that will help them buy into the persona project. It’s great to understand the words and phrases that our prospects use to search for solutions to problems they need to solve that we can help them with.