KoMarketing Associates

OCTOBER 21, 2020

For example, if you’re speaking to decision makers that focus on operations, speak to the specific challenges they may face, and answer the question of how you or your client can help.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. Product teams have been finding customer feedback helpful as they refine their concepts.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

JULY 20, 2017

Forty-seven percent like to work with a knowledgeable staff that is ready to assist whenever they need help and 42 percent prefer to be recognized or rewarded for their customer loyalty. B2B Marketers and the Customer Experience. B2B marketers have been made aware of the growing demand for a more enhanced customer experience in recent months.

Marketing Report 120

Marketing Report Advertising Channels Forrester Opt-in 120

KoMarketing Associates

FEBRUARY 1, 2018

Instead of wasting time and money generating leads that sales doesn’t want, ABM helps companies focus their marketing efforts on the accounts that matter the most, creates more alignment between sales and marketing teams, and drives real impact on business metrics such as increasing pipeline and revenue.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

JUNE 25, 2019

However, Reddit users aren’t against brands being on the platform, they just want brands to not attempt to conceal themselves or pretend to fit in instead of being upfront and transparent about what they’re offering and how they can help their fellow Reddit users. Guidebook to help customers make a decision.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

FEBRUARY 21, 2017

As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. Take Out The Risk of Competitors Bidding in the PPC Landscape.

Activities 136

Activities Campaigns Branding Brand Identity 136

KoMarketing Associates

OCTOBER 12, 2017

There were some truly fantastic sessions and for me, being able to listen to search marketers who are at the top of their game is inspiring, validating, and helps me to improve my own skills. Thankfully many in the industry are already experimenting and helping guide the way. After all, our job is to help our clients be successful.

Lead Ranking 168

Lead Ranking Lead Scoring Conference Search Marketing 168

KoMarketing Associates

JANUARY 15, 2019

According to the report, B2B buyers consult an average of 4.9 The more you can personalize your demos, the more helpful they will be for buyers. She also helped grow the business 100% YoY by defining a new market, increasing awareness, engaging our target audiences, driving qualified demand and enabling sales.

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

KoMarketing Associates

MARCH 15, 2016

If you aren’t sure where to find groups, use open graph search and use key terms to find active groups, according to social media consultant Jackie Johnstone. Learn more about the B2B social media services KoMarketing offers, or contact us today to see how we can help you! Target Job Titles in Campaigns. Images via Pixabay.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 7, 2013

Brian Carroll (@brianjcarroll) : “Executive Director MECLABS, founder InTouch, author, B2B, sales, marketing, lead generation, nurturing, management, Helping Ethiopian orphans @Foreverfamproj” Follow Brian at https://twitter.com/brianjcarroll. Consultant, college professor, author of Return On Influence and Tao of Twitter.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

APRIL 14, 2016

If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment. A content strategy consultant like Sara Wachter-Boettcher or Margot Bloomstein can define messaging architectures, draw up processes, and lay out a content roadmap.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

KoMarketing Associates

NOVEMBER 9, 2017

tend to ask their sales teams about the content first, and then consult industry analysts. Also, finding a system that helps you determine the real challenges and successes with your content can be tricky for companies – especially smaller companies with less budget and less time to be trained. Is new marketing technology helping?

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

MAY 26, 2015

Sometimes SMEs have been on the product side of the business, and other times they are part of the consulting part of the business. In the past, when I have gotten push back from SMEs due to time constraints, I have found sharing the process below helpful in getting proper buy-in while considering everyone’s time constraints.

SME 120

SME B2B Marketing Planning Content Marketing 120

KoMarketing Associates

NOVEMBER 19, 2015

Through eye tracking and mouse behavior, these tools capture data that can help you optimize your customer’s web experience. Sometimes, though, the right environs and context can help thaw a prospect or key contact enough to make some fact-finding easier. What Do They Say? What Do They Say? And that can be true.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

NOVEMBER 3, 2016

“Speaking strictly for B2C, the findings in the report may help support the development of a multi-part messaging strategy that’s designed around piquing consumer interest during the week and driving the conversions over the weekend. This means we may see increased weekend volume in the quarters to come. About Marie Honme.

Email Marketing 120

Email Marketing B2B Marketing Campaigns Planning 120

KoMarketing Associates

MAY 11, 2012

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? Can we help some of them? SEOmoz Daily SEO Blog (particularly appropriate for SEO consulting). Learn from them.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

MAY 11, 2017

To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. This tool can help balance the peak and down times of searching on Baidu, and makes the work of account pacing much easier.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

APRIL 4, 2014

Because a customer’s first stop for help with a product or service is usually its source, it is important to have an extensive library of information that can help them, without having to go somewhere else. Kelsey Jones is a writer and search/social media marketing consultant as MoxieDot and Managing Editor of Search Engine Journal.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

DECEMBER 5, 2012

The type of content being shown will give you an idea of what the search engines think people are looking for and can help you determine if the keyword is relevant to your site. Tip: The type of content shown can also help you define content targets. Google Instant. It’s also another great place to do some research and evaluate intent.

Keywords 120

Keywords Intent Lead Gen Buying Cycle 120

KoMarketing Associates

FEBRUARY 20, 2014

Taking marketing back to a human level can help create engaging campaigns that not only showcase a company’s value to other businesses, but also promotes a human connection that just can’t be created between organizations. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

KoMarketing Associates

NOVEMBER 28, 2012

Our intention in providing the results was to help marketers determine whether their clients were striking the right balance between digital and traditional marketing programs, as well as reaching their overall goals. analyze the performance of online programs, and invest marketing dollars in the most successful programs.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

KoMarketing Associates

MARCH 18, 2014

While some industries do have regulations on advertising and marketing materials, working inside available parameters while being as creative as possible can help increase your B2B email campaigns’ success. Kelsey Jones is a writer and search/social media marketing consultant as MoxieDot and Managing Editor of Search Engine Journal.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 3, 2015

You can replace “web developer” with “PR Firm”, “Branding Agency”, “marketing consultant”, etc. Its obvious to me but as a managing partner of an online marketing agency, I certainly have bias You want to make sure SEO will help your organization reach desired business goals and objectives.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

MAY 5, 2014

Kristen Ciccolini is a freelance writer and online marketing consultant. She works primarily with small businesses to help build a web presence, develop their brands and increase website traffic via content marketing, SEO and social media strategies. Plan, experiment, and discover your path to success. About Kristen Ciccolini.

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

AUGUST 28, 2014

Some marketing consultants avoid getting involved in B2B because they find it boring when compared to campaigns geared toward consumers. It may also help to focus on the opposite, or what pains customers, as Ekaterina Walter pointed out in a Forbes article. It’s Not Known for Creativity. One good example of this is social media.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

KoMarketing Associates

MAY 24, 2012

Problem: You are a specialized consulting firm and your site only averages about 10,000 unique visitors every month. These tips will help you grow your reach and access users all across your many communications platforms. It is an extremely effective and valuable method for interacting with your customer base.

B2B Marketing 120

B2B Marketing Marketing Management Allocation Sales Qualified Leads 120

KoMarketing Associates

SEPTEMBER 27, 2017

The SEO analyst is someone who can do the dirty work, analyze the data and totality of the site’s environment and ecosphere, and help provide guidance and direction on improving the site’s position, while the SEO manager is much more project/people management focused, overseeing the work product/deliverability of multiple SEO analysts.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 18, 2014

This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. We’re hopeful findings in this report helped B2B marketers better define website marketing initiatives this year and that they’re excited about the release of the 2015 update early next year.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JULY 11, 2013

I should be clear that I am NOT advocating a liberal “linking out” policy, which is a common question we get as consultants. Sponsorships, community participation, speaking engagements, and other forms of industry thought leadership. Links to company social media assets. Outbound links should be managed. RavenTools.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 89 percent of SEO professionals believe that editorial links could help their SEO, as positive media coverage remains a strong search signal.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JUNE 20, 2019

It improves your brand’s prominence in search engines and can help establish authority. Building links with the help of your industry influencers. This helps to increase the number of people attending the conference, which substantiates its credibility and popularity by a large margin. About the Author.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

MARCH 16, 2017

Check out this slide for more potential channels: Takeaway #3: Be Human – Stop Selling and Start Helping. Their strategies were not centered on selling, necessarily, but on helping and supporting their customer. Mercer is the world’s largest human resources consulting firm. TE: “ We Enable Awesome by All Means”.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 120

KoMarketing Associates

JUNE 9, 2016

There’s no software to help you arrive at a magic number. DOES YOUR BOOK HELP READERS UNDERSTAND HOW THEY CAN PROPERLY EVALUATE WHERE TO SPEND RESOURCES? We wanted to answer each business case for content marketing , and create a model that everyone could follow independently. But content marketing ROI requires more aggregation.

Enterprise Management 120

Enterprise Management Content Marketing Work Management Marketing Management 120

KoMarketing Associates

APRIL 6, 2017

I am a writer and marketing consultant. This state of mind is extremely helpful for thinking about what you can create content around. It also helps to “think outside the box” when it comes to what your target audience might also be looking at. Your B2B content marketing doesn’t need to be interesting to everyone.

B2B 169

B2B Paper Content Lead Ranking 169