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Industrial Marketing Today

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What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” There are some guidelines and best practices that most professional marketing consultants follow but that doesn’t mean the strategies are cookie cutter plans.

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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. How can digital marketing help industrial companies gain an edge? See Industrial Marketing Content that Helps Buyers ).

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Content – The Biggest Hurdle in Digital Marketing for Manufacturers

Industrial Marketing Today

What I have learned is that these companies need help with content in digital marketing at many levels. Compounding the problem is the fact that they have been burned before by consultants and copywriters who were clueless about engaging with an audience of engineers and industrial professionals. This is not a new problem.

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3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

An SEO consultant can help you develop an effective keyword research strategy based on their industry knowledge and expertise. Optimizing different pages within your site for different keywords will help you achieve the best results for each keyword. You may be too close to the forest to see the trees. Tread carefully!

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Don’t Underestimate Industrial Marketing’s Contribution to Sales

Industrial Marketing Today

Obviously, those channels have dried up, otherwise we wouldn’t be having a conversation about needing my industrial marketing consultation in the first place. It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. Please add your comments below.

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. This where traditional outbound marketing like print ads, phone calls and direct mail can help in maintaining top-of-mind awareness even when the prospect is not actively looking to buy.

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Industrial Blog Sites Revisited

Industrial Marketing Today

Integrating a blog into websites can be a big help for manufacturers that are trying to enter new markets (See How Blogs Help Manufacturers Enter New Markets ). Blog sites are very flexible and can be just as effective whether you are an OEM, an industrial distributor, or a consulting engineering firm.