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Consulting Related Topics

BtoB Telemarketing Direct Marketing PR Ad Agencies Cold Calling Public Relations Word of Mouth Copyright Lead Qualification More Related Topics >

The Falling Tenure of the CMO: How to Help Turn the Numbers Around

Hive9

FEBRUARY 9, 2021

years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). Over the past few years, research has been showing a decline in the average tenure of a U.S. chief marketing officer. In fact, at 3.5 years in 2016.

CMO

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CMO Comparison Consulting Marketing Report

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