Cintell

FEBRUARY 15, 2016

Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. When doing primary research, it’s really important to screen participants to ensure they will help you achieve your goals.

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 24, 2016

She’s an experienced marketer and her previous work focused on SaaS go-to-market strategy, market analysis, customer acquisition and retention, and strategic client consulting at LogMeIn (LOGM) and TechTarget (TTGT). To help sales understand our buyers, we create materials, tools, and hold trainings.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100