help Consulting Related Topics 
Chris Koch
MAY 20, 2011
Creating an idea network helps demonstrate the importance of ideas to the organization. The high-end consulting firms like McKinsey have done this for years. To rise in the firm, consultants know they need to come up with good ideas and try to get them published. Partnership with trade associations.
Chris Koch
MAY 15, 2012
They assume that salespeople can’t help them at that point. Sales and marketing need to work together to develop an idea network —a group of internal and external SMEs that can help develop and vet new ideas and put them into the hands of salespeople. The big strategy consulting firms have been doing this for decades.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chris Koch
MARCH 25, 2011
Some management consulting companies have the commitment to ideas baked into the culture—you simply will not survive as a consultant if you do not create ideas that lead to new IP. Collaboration—both internally and externally—will help embed idea development into the culture.
Chris Koch
APRIL 10, 2009
When the consulting industry began soon thereafter, McKinsey took the academic journal model and applied it to its marketing, which resulted in the McKinsey Quarterly.The Quarterly is the first real example of thought leadership marketing. It is staffed by editors who work exclusively for McKinsey and are not academics.
Chris Koch
SEPTEMBER 11, 2009
It’s portrayed as a DNA thing—some are born to do consultative selling and to have “executive-level conversations” and some are not. Of course, devising those incentives, putting them in place, and driving the cultural change necessary to make them stick is a maddeningly complex process that helps keep consultants and academics in business.
Chris Koch
SEPTEMBER 11, 2009
It’s portrayed as a DNA thing—some are born to do consultative selling and to have “executive-level conversations” and some are not. Of course, devising those incentives, putting them in place, and driving the cultural change necessary to make them stick is a maddeningly complex process that helps keep consultants and academics in business.
Chris Koch
APRIL 3, 2014
The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Approximately 70% of the traffic to NFL.com comes from mobile devices – up from 10% just a few years ago.
Expert insights. Personalized for you.
100 
Let's personalize your content