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B2B Marketing Traction

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite. Storytelling ability.

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3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Great marketing consultants don’t offer cookie-cutter solutions.

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6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. I help businesses and organizations grow and change. Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow.

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Does Your Marketing Consultant Have Bench Strength?

B2B Marketing Traction

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? How can you assess your marketing consultant’s resourcefulness or “bench strength”? The answer is “Yes!”

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Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. For help creating your marketing agenda, contact New Incite today.

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. If you need expert help in social media, contact New Incite today. Plus, social media is kid stuff, right?

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How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

Marketing consultants have to come up with great ideas and sell them to their client. How do you know how your marketing consultant can perform through this marketing continuum? Some take it a step further and create project plans. A few even stick around to execute the marketing plan.