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NOVEMBER 15, 2023

You should also include any funds spent on consultants and implementation. From list building to lead nurturing to ongoing customer retention, marketing automation can help build positive outcomes at all stages of the customer life cycle. Others are more intuitive for the average marketer and thus require less expert help to operate.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

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DECEMBER 7, 2023

In the context of marketing automation, watch out for tools that require fancy, expensive consultants to run them. When you need a team of expensive consultants to implement marketing automation, your TCO is in trouble. If your team gets stuck, can they access real-time help? These experts will kill your total cost of ownership.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

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OCTOBER 11, 2023

Consider how your team will use agencies, consultants, and freelancers to support marketing programs. And clearly documenting these roles can also help identify opportunities for sharing resources between teams. Think beyond full-time employees Don’t stop at full-time employees on your org charts.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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SEPTEMBER 28, 2023

These plug-ins help you plan, manage, and execute webinars , track and transfer data, import and export behavioral data, and even coordinate additional outbound campaigns. (At You and your team have to build them through smarter strategies and helpful technology. But efficiencies don’t just appear overnight of their own accord.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200