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  • SMALL MANUFACTURER BLOG  |  SUNDAY, APRIL 14, 2013
    [Consulting, Help] For Freelancers: The Benefits of Working as a Solo Consultant
    I love PR Daily and the breezy articles they post each day, but I was a bit taken aback by Arik Hanson’s post, The Challenges of Working as a Solo PR Consultant. Herewith, my view of the BENEFITS of working as a solo consultant. Calling another solo consultant friend spur of the moment and meeting for cocktails.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, OCTOBER 8, 2010
    [Consulting, Help] Know Your Competition-Sales Management
    Three, identification of their value proposition/marketing message MUST be included (this helps you validate your unique value proposition). During the past 12 years, our consulting, advisory and platform services have illuminated, motivated and rejuvenated the sales efforts for partners throughout North America. 3f4qb8v9ge.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Consulting, Help] How to Create a World-Class B2B Call Center
    If you’re ready to start a call center or jumpstart your current call center’s results, call us at +1 718-709-0900 (US) or +39 08 978446 60 (EMEA) or contact us online to learn how we can help you create a world-class call center. Call Center Consulting But she heard nothing. Complete silence. But how should she go about it?
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, JULY 21, 2009
    [Consulting, Help] Customer Insight Three Ways
    Understanding your customers helps you in formulating market strategy. It helps in campaign design. It helps the sales force understand how to approach acquisition targets or retain existing customers. Tuesday, July 21, 2009 Customer Insight Three Ways Customer insight is important to marketers for many reasons.
  • THE TOP LINE  |  MONDAY, NOVEMBER 8, 2010
    [Consulting, Help] Value proposition example for a professional service provider
    This time, I’ve used it to describe the value I offer my clients as a B2B strategic marketing consultant (below the value proposition formula). We help [your most promising prospects] that [need help with the pressing concern you address] succeed by [providing the material improvement you will deliver].  Tweet This!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 13, 2010
    [Consulting, Help] Zen and the Art of Snow Shoveling
    Several weeks ago I wrote a blog on sales leadership time management, it has had over 1,000 reads; taking the time to create time to focus on unrelated actions,(like shoveling)  can help sales leaders, refocus, re- charge and re-aligned priorities or even help solve personnel problems or specific sales strategies. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 9, 2010
    [Consulting, Help] The Power of Net-New
    Over the last few years as we’ve worked with partners in strategic planning sessions to help them build predictable revenue, one trend we’ve found is that clients who focus on adding net-new clients experience greater revenue growth. Growing Your Company: The Power of Net-New. These may be based on monthly or quarterly objectives.
  • THE TOP LINE  |  MONDAY, JUNE 14, 2010
    [Consulting, Help] Linked In: 5 tips for generating sales
    Doing so accomplishes three things: one, it clearly flatters the person you write it for; two, it helps him or her look better to people viewing his or her profile; and three, it creates a desire to reciprocate. 2. Find and share news that will help others. Internet Marketing Tips: A Marketing Consultant’s Perspective.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 18, 2010
    [Consulting, Help] Traits of Successful Companies-rate yours
    During the past 13  years of working  consulting we have developed a list of traits and values that characterize successful companies:   Corporate culture is deep and consistent. Business strategies come first. Business development effectiveness is essential  . The best practices are consistent from industry to industry. Teamwork prevails.
  • BUYER INSIGHTS  |  THURSDAY, FEBRUARY 21, 2013
    [Consulting, Help] Are You Using The IKEA Effect To Help Them Buy?
    Buyer Psychology Buyer Involvement Buying Process Consultative Sale IKEA Effect purchase decision Purchase JustificationThe IKEA Effect provides a clear warning to sellers – ensure the buyer is involved in the process of defining, building, or tailoring your product, or at least in the process of purchase and justification.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Consulting, Help] Do consultants make the best executives?
    Should you consider a marketing consultant as a VP of marketing over a candidate from your industry?  I think the answer is a resounding “Yes!&#. Here are 3 things that consultants offer that you don’t find with the usual candidates: Consultants have world-class networks (Top industry gurus know and trust them.).
  • WEBBIQUITY  |  THURSDAY, DECEMBER 1, 2011
    [Consulting, Help] Book Review: The Power of Strategic Commitment
    Noting, from their observations in years of business consulting, that “when strategy fails it is almost always due to poor implementation, not poor formulation,” the authors argue that consensus is not the same as commitment. Weiss is a consultant, speaker, author of 32 books, and head of Summit Consulting Group. Yet Apple, Inc.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 31, 2010
    [Consulting, Help] When You Leave.Your Office
    This will help them pre-think the issue before burdening you and perhaps solve the problem themselves. During the past 12 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout North America. When You Leave. One : Make your team independent of you.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, APRIL 30, 2010
    [Consulting, Help] Sales Leadership, Marketing and Social Media
    Help Surface Content that Might Not be Found –. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. 3) The place to find help with all of this. link]. link].
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Consulting, Help] Confucius Say: Your Case Studies are Worthless
    Instead, it engages the prospect in a meaningful dialogue that (1) addresses their specific situation; (2) demonstrates — on an immediate, first-hand basis — the seller’s understanding of the situation; and (3) validates the seller’s ability to help the potential buyer. No leap of faith required.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 6, 2015
    [Consulting, Help] Why Forecasting and Budgeting are Vital to Success
    Forecasting potential issues can help a company stay afloat if, for instance, a top producer in the corporation departs. Fortunately, enterprise resource planning (ERP) solutions can help in this situation. Emily Hunter is a SEM Strategist and Outreach Supervisor at the Marketing Zen Group , working closely with TGO Consulting.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, APRIL 14, 2011
    [Consulting, Help] Announcing My Partnership with the Content Marketing Institute
    Having CMI solidify this relationship and develop a consulting practice with other consultants, including Robert Rose , Ardath Albee , Mack Collier , Jason Falls , Jay Baer , and Lisa Petrilli , is thrilling and an honor, to say the least. DH Communications News CMI Consulting Practice
  • INBLURBS  |  TUESDAY, DECEMBER 7, 2010
    [Consulting, Help] Attract More Visitors to generate business leads
    With the help of blog promotion, your business can achieve all that you are aiming at. This traffic is much effective and helpful in getting better profits and sales from your blog. This helps you in getting more and more lead generation overtime. Tips to drive traffic and generate business leads. Do SEO for your blog.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 8, 2011
    [Consulting, Help] Sales Leadership; Improving Won/Lost Ratios
    What likely strategies and initiatives are in place to help achieve their objectives? During the past 13 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout North America. Sales Leadership: Improving your Won/Lost Results. How are they evaluated?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 16, 2010
    [Consulting, Help] And Then Some….
    They are good friends, helpful neighbors, and then some. During the past 12 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout North America. No Regrets, a Do-Over Recipe for Success. These three little words are the secret to success.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 11, 2011
    [Consulting, Help] Recruiting High Performance Sales Teams
    We have included the tools to help you improve your performance; interview scorecards, interviewing questions, and sample job descriptions.  My chapter deals with personal success and how coaching and consulting with sales managers lead me to discover that in reality we are developing people as individuals personally and professionally.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Consulting, Help] Marketing Consulting is BOOMING!
    Mark said: Hi Jeff, Did you know that consulting is booming? Management and technical consulting is up 44% in the last 10 years, with the largest gains in Marketing (up 81%) , and Process and Logistics (up 53%). __. Marketing Consulting up by 81% is very impressive. Why is marketing consulting booming? Thanks Mark.
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 14, 2010
    [Consulting, Help] Want to develop smarter, greener cities? Maybe the key is compelling communications
    work as a B2B marketing consultant. Making the connection for the electorate between current policies and future outcomes, perhaps with the help of data or case examples. Believe it or not, I think the answer to smarter, greener cities may be more compelling communications. This post explains why. Background. Smith. Summary. Digg this!
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Consulting, Help] R.I.P. Social Media Consultant
    90% of Marketers View Social Media as Integral to Their Business Brands Have No Time to Invest Resources in Time-Intensive Social Media Social Media Management Doesn’t Scale Creativity and Experimentation are an Integral Part of Social Media Companies Need Help – NOW! Those customers and that experience has made me who I am today. 
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Consulting, Help] E-Quip Blog: The Minimalist Marketer
    British marketing consultant Sonja Jefferson somehow concluded that I was an effective marketer. You see, I dont think Ive been doing that great a job marketing my consulting practice. Im a one-man consulting practice responsible for every aspect of running my business. Help EveryBody Everyday. Management Consulting News.
  • E-QUIP  |  FRIDAY, FEBRUARY 18, 2011
    [Consulting, Help] E-Quip Blog: Another Take on Client Feedback
    In a survey conducted by the consulting firm Morrissey-Goodale, only 16% of clients gave their A/E service providers an "A" grade for service. Knowing this can help design firms adjust their level of engagement with the client to account for those phases (notably construction) when problems are more likely. Help EveryBody Everyday.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [Consulting, Help] Is Your Social Media Consultant an Expert or a Wannabe?
    Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. If you need expert help in social media, contact New Incite today. Almost 50% have only two years experience.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 23, 2010
    [Consulting, Help] The Mental Side of Sales and Leadership
    Dr. Bob breaks down the reality of goals vs dreams, they are actually different elements to success, in my keynote I speak to the concept of dreams and goals and the fact there are no unrealistic dreams, only unrealistic timelines.   In sales we must set our dreams, and then specific tactical goals that will help us achieve the dreams.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [Consulting, Help] SaaS Solutions Becoming the Standard for Marketing Solutions
    Thursday, September 09, 2010 SaaS Solutions Becoming the Standard for Marketing Solutions A recent survey conducted by Big Blue Moose, a digital media consulting firm, found that an overwhelming majority of respondents are using SaaS products for their marketing efforts. CIO Priorities for 2011 Indicate Continued Frugaln. They do if they are.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 11, 2010
    [Consulting, Help] No Regrets, A Do Over
    Many of you know I enjoy cooking, I have blended many of my cooking stories, food ideas, and previous life mentors into my keynote to help everyone in the audience find and build a better life-we even create our own menus for life and take an assessment for professional and personal lives based upon pizza! Have you tasted it all? 
  • THE TOP LINE  |  WEDNESDAY, OCTOBER 13, 2010
    [Consulting, Help] When you’re a marketing strategy consultant, everything comes down to marketing strategy
    Some would say that when you have a hammer, everything is a nail… Helping prospects recognize they need what you have to offer. Credible sources help raise awareness of value:  additional examples. Whether you’re a small business or a strategic marketing consultant, assemble a diverse team. Email this to a friend?
  • INTEGRATED B2B  |  FRIDAY, SEPTEMBER 20, 2013
    [Consulting, Help] Rapid buyer persona development
    But nevertheless, identifying and documenting buyer personas helps keep your marketing efforts focused in the right area and create a solid platform for accurate differentiation. Branding Buyer behavior Content strategy Storytelling Three Voices Strategy Voice of Company buyer personas consulting engineering messaging stakeholder analysis
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Consulting, Help] Should Marketing Consultants Practice What They Preach?
    Marketing consultants are a hot commodity. Yet, hiring a stellar consultant is hard to do. In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. Consultancy is essentially the process of giving advice to clients based on the consultant’s practical experience.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Consulting, Help] Why You Still Need a Content Marketing Strategy for B2G
    All these elements will be important to weave into a content marketing program because it helps you position yourself appropriately. Management Consulting Content Marketing How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus. Nail Down The Overall B2G Strategy.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Consulting, Help] Tooting My Own Horn: Guest Posts You May Like
    In recent weeks I’ve written a couple of guest blog posts and was also featured in a great G+ round up. I’ve been working with Ginger Burr, of Total Image Consultants, for about four years now. DH Communications News Uncategorized Ginger Burr Komarketing Associates Lucinda Literary Total Image Consultants She is FABULOUS.
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2011
    [Consulting, Help] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.
  • HINGE MARKETING  |  FRIDAY, MAY 22, 2015
    [Consulting, Help] Professional Services Marketing Today’s Blog Roundup
    To help, we put together a list of some of our top posts this year to help guide professional services firms through marketing questions and challenges. Learn the essential B2B marketing strategies that can help firms get ahead. Find out five steps to help firms increase their visibility. On Google+ or LinkedIn?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Consulting, Help] How to Use a B2B Blog to Win Customers and Influence Prospects
    This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? That’s all you need for now.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 28, 2010
    [Consulting, Help] Learning from Losing?
    In most of our client consulting engagements we strongly recommend that “win/lost” reports are completed. This is a group coaching and training experience, the review should be designed to help the salesperson and the members of your sales team to share experiences or ideas as to what worked or what did not work. Learning from Losing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 15, 2010
    [Consulting, Help] Do It Over Again…
    During the past 12 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout North America. provides Keynotes, consulting services and products designed to improve business performance.           Ken@AcumenMgmt.com    www.AcumenManagement.com.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 27, 2010
    [Consulting, Help] Sprint to the Finish–It’s that time of year…
    Remember that clients and prospects are seeking help and you’re in a position to both reassure and assist them. Following are five additional steps to help you stay out in front as you approach the 2010 finish line: Count the days. Can an existing client or a vendor contact help create credibility with prospects?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 20, 2010
    [Consulting, Help] The Magic of Leadership and Management
    Answering these questions will help you fine-tune your vision, focus your efforts and inspire your employees. They’ll also help you and your managers set the objectives to spur your company’s growth. Management is the skill of attaining predefined objectives with others’ cooperation and effort. customers.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 9, 2009
    [Consulting, Help] Trust: Get It, Measure It, Grow It Online or Offline
    Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. They caution that consultants should not lie or be something they are not. Tweet.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 17, 2013
    [Consulting, Help] Be Consultative, Like This Sales Rep from a Heating Company
    He was more consultative than anything, which I believe caters well to any prospect in general. He made known the fact that his company is helping out a ton of households this season to convert oil to gas, and that’s on top of the usual maintenance and heating services they provide. How fast summer goes by.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Consulting, Help] Two questions to help you find the value of marketing
    Untangling causality in marketing is a complicated task that can take you down the road of marketing mix models, statisticians that speak a completely different language, and six-figure consulting fees. The post Two questions to help you find the value of marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • WEBBIQUITY  |  FRIDAY, JUNE 25, 2010
    [Consulting, Help] How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully
    They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. Buyers of consulting evaluate the sellers.
  • THE TOP LINE  |  THURSDAY, MAY 19, 2011
    [Consulting, Help] Clean energy technology: Building an ecosystem in New England
    This post highlights some of the takeaways from the perspective of this B2B marketing consultant. With the help of the community, she succeeded in raising seed and Series A capital from VCs who have been great partners.  The panelists. Company overviews. In the introductions, we heard a little about each company.  Financing. Utilities.
  • STORIES THAT SELL  |  TUESDAY, NOVEMBER 30, 2010
    [Consulting, Help] The 3 Can’t-Miss Pieces of Any Consulting Case Study
    When companies sell consulting services, there’s a similar dynamic; they promise lots of great end results but really, what’s going on behind the curtain? Buyers need to understand how a consultant brings about specific results and what sets that one apart from others. Not all consultants are created equally. Share
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, OCTOBER 19, 2010
    [Consulting, Help] Software Consultancy: Why MA Is Hot
    Software consultancy Software Advice has a good business model: Give away a certain amount of information about software, then charge for more detailed counseling. It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 4, 2011
    [Consulting, Help] Savvy Speaks: Copywriter or "Marketing Communications Consultant?"
    This week we tackle a related question: what's the difference between a copywriter and a marketing communications consultant? Here's how I consider marketing consultants to be different than copywriters. Not all consultants have the inclination or skills to be a great copywriter. Michele. Jamie. Cog vs. Machine. Wendy.
  • B2BMARKETINGSMARTS  |  MONDAY, JANUARY 11, 2010
    [Consulting, Help] How marketers can help prevent lost sales.
    As a direct marketing consultant and copywriter, my experience with the sales departments at a few of my client companies has been that sales doesn’t want anything to do with a lead until the lead is ready to buy. It’s true that one’s own beliefs are built from personal experiences. passed along to me by a colleague.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 11, 2013
    [Consulting, Help] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
    Help her sales team identify the hottest prospects faster in the company’s database. Help her marketing team do more in less time. “We are able to do 30% more marketing activities. The consultant helped by using marketing automation to enhance AppFolio’s lead-lifecycle performance reporting. Downloading content.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 1, 2010
    [Consulting, Help] Hire, Train, Retain Top Talent #5 of 6 Sales Training
    This fast paced video is full of ideas and tools to help all sales leaders develop higher levels of sales success. Sales training makes a difference in creating top performing sales teams. Check out the entire video series on our web site and take the free sales management assessment. www.AcumenManagement.com.
  • INBLURBS  |  MONDAY, NOVEMBER 8, 2010
    [Consulting, Help] 5x Small Business advice in Finding New Customers
    Here are some aspirations that will help you to find new customer interactions. 1. For further details, these links may be helpful to you. Tags: inbound marketing inbound marketing agency marketing consulting small business ideas small business marketing social media marketing agency starting a blog targeted web traffic
  • INBLURBS  |  THURSDAY, NOVEMBER 4, 2010
    [Consulting, Help] 4 Steps how to Get Blog Traffic through Social Media
    Let this statement not mislead you, that all links may not help you. Tags: #IMU social media marketing business blog business consulting inbound marketing agency internet advertising search engine submission social media marketing agency targeted web traffic web marketing 4 Steps how to Get Blog Traffic through Social Media.
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Consulting, Help] Meet Objective-Based Ad Buys: Facebook's New Consultative Ad Dashboard
    Basically, Facebook''s new tool turns it into a consultative resource for marketers so you can optimize and assess your ads'' business impact from the get-go. So now Facebook is helping you set up goals and track your success -- this seems like a no-brainer news story. and barely considered the difference between CPM and CPC. right?
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 8, 2009
    [Consulting, Help] 7 Ways NOT to Select an SEO Consultant
    The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Particularly for buyers.) Guarantees.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Consulting, Help] Does Your Company Inspire Trust? How Online Communities Can Help!
    These are experts with credentials which demonstrate credibility, are unencumbered by financial bias and, armed with data and experience, can offer feedback, advice and vision to help guide the buyers’ opinions and actions. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Not really.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 28, 2014
    [Consulting, Help] 6 Reasons I Love Being a Marketing Consultant
    made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. help businesses and organizations grow and change. Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow. focus on solutions.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Consulting, Help] Dare To Be Different And Differentiate Yourself Or Die
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Everything will become a commodity eventually so you must differentiate to avoid being commoditised and price led.
  • BUSINESS GROWTH DEVELOPMENT  |  SATURDAY, DECEMBER 11, 2010
    [Consulting, Help] Even Customers Can Be Evil
    Not so long ago I had a nasty run in with a company who’s now disgraced director tried to trash the organisations success by illegally forcing out a co-director that was responsible for bringing me into the business and helping to turn it around. will cover more of this in a later blog post on manipulation versus persuasion in business.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, JANUARY 13, 2011
    [Consulting, Help] Business As Usual Is Over
    They’re feeding you what they want you to hear, not what you really need to hear which is the opposite of what an expert or consultant would do when they deliver news good or bad along with strategies to deal with it. Business Help business change change management articles usual business what is business change
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, JANUARY 13, 2011
    [Consulting, Help] Business As Usual Is Over
    They’re feeding you what they want you to hear, not what you really need to hear which is the opposite of what an expert or consultant would do when they deliver news good or bad along with strategies to deal with it. Business Help business change change management articles usual business what is business change
  • SMALL MANUFACTURER BLOG  |  MONDAY, NOVEMBER 29, 2010
    [Consulting, Help] Announcing the Profitable Female Consultant
    Tweet I have a new venture I’ve started, the Profitable Female Consultant. My mission is to help work-at-home moms and female consultants make more money. If you’re friends with WAHMs or female consultants, please forward the link to them. Thank you!
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, JULY 24, 2009
    [Consulting, Help] B2B Marketing Confidential: Three Ways to Track ROMI
    Its high-level, but its been very helpful for me over the past couple of months in thinking about a very complex, multi-channel marketing measurement problem. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Consulting, Help] Is Your Consulting Firm Top of Mind?
    Addressing your consulting firm’s brand strengths and weaknesses can help reposition you as a top of mind provider. Develop a Strategy Now that you know the areas of brand development and marketing where your consulting firm may need to improve, it’s time to make a plan for improvement. On Twitter+ or LinkedIn?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Consulting, Help] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Why should a professional or small business give away free consulting ? I’ll tell you why. Since I charge $200/hour for consulting sessions, why would I do this? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MAY 19, 2011
    [Consulting, Help] Why sales deals go sour and how to forecast sales with better reliability.
    They get your positioning (how you can help them) and have probably scheduled another reason to make contact again. Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 28, 2011
    [Consulting, Help] Five questions to help you choose your target market
    We call them “Market Success Factors&# or MSFs … because every consulting firm needs a few juicy acronyms, right? . Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. And if you want to talk about my pain, do it in my language.&# To market effectively, you need to talk to someone. Takeaways.
  • TOM PISELLO  |  TUESDAY, JUNE 8, 2010
    [Consulting, Help] IT Innovation suffering through a long recession
    Tuesday, June 08, 2010 IT Innovation suffering through a long recession From PA Consulting Group, a new CIO survey confirms what many already know: one in three (74%) have been asked to reduce IT budgets and similarly (75%) have been tasked with increasing operational efficiency to deal with the recession. Do White Papers Still Engage?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Consulting, Help] Marketing That Helps People? An Interview With Jay Baer
    If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Do you create marketing that helps people or just more hype? Thus, Youtility: Why Smart Marketing is About Help not Hype. The post Marketing That Helps People?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 14, 2010
    [Consulting, Help] Changes in Sales & Sales Mgmt? What do you think?
    His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 strongly urge clients to ensure that their sales organizations take advantage of this increasingly pervasive force, and our workshops help them do that.”. Changes in Selling or Sales management? experience.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 7, 2013
    [Consulting, Help] Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace
    Sales managers should work with their marketing leaders to help them understand the challenges they’re having in the field in terms of conversation and where that conversation is breaking down,” he explains, “not simply saying, ‘Hey, we need a new product slick.’”. That has not always been his experience. Requests for brochures.
  • ANNUITAS  |  THURSDAY, JUNE 28, 2012
    [Consulting, Help] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2
    In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants.  We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers).  Hence, the list. Honest sales pitches. Drywall.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Consulting, Help] Can Find New Customers help my business?
    B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? If answers to those questions are yes, we might help.
  • AD YOUR COMMENT HERE  |  MONDAY, JULY 22, 2013
    [Consulting, Help] As a Communicator, it helps to think like a Journalist
    Here are some additional thoughts from Ragan PR CEO Mark Ragan and head of Ragan Consulting Jim Ylisela explain how to get started with your staff. We’ve always thought there are some clear benefits to thinking like a journalist when you’re in the role of marketer, public relations pro, or a related communications field.
  • E-QUIP  |  MONDAY, APRIL 2, 2012
    [Consulting, Help] E-Quip Blog: When the Client Isn't Happy
    But every client is entitled to expect a helpful response to a service breakdown. Help EveryBody Everyday. Management Consulting News. Monday, April 2, 2012. When the Client Isnt Happy. No reasonable client expects flawless service. How you respond, obviously, depends on the circumstance. Remember, perception is reality. Posts.
  • WEBBIQUITY  |  MONDAY, MAY 17, 2010
    [Consulting, Help] Book Review: Maverick Marketing
    In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. Each chapter helpfully concludes with a list of “trail markers,&# the key points and takeaways from the chapter.
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Consulting, Help] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    It’s precisely what accounting and consulting firm, Templeton & Company , has accomplished: its technology-consulting division, Templeton Solutions , has been a member of the elite Microsoft Dynamics President’s Club for several years, recognized for its customer dedication, technological advancement, and sales performance.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Consulting, Help] Terry Forsey Consulting Builds Business with Marketing Automation
    In 2012, Terry Forsey Consulting , a specialist software marketing consultancy in the United Kingdom, was enjoying growth in their marketing services and client portfolio. To be honest, the tools had become a hindrance rather than a help.”. Terry Forsey Consulting went live with Act-On on the first of January, 2013.
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Consulting, Help] Nearly 80% of People Participate In Online Community to Help Others
    that n early 80% of respondents participate in online groups to help others by sharing information and experiences, and (66%) participate in a professional community to belong to a group of colleagues and peers. (41%) participate in groups to be seen as someone knowledgeable. Go figure. On to the data. Fantastic news!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Consulting, Help] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. That actually helps me be more creative.” To write a great love song it helps to be in love. ” 2. Be a good listener. ” 3.
  • E-QUIP  |  MONDAY, MAY 16, 2011
    [Consulting, Help] E-Quip Blog: The Power of the Welcome
    Best-selling author and consultant Harry Beckwith writes, "In our work, we have found that the first five seconds--the greeting, the welcome, the receptionists answer--influence customer satisfaction more than any other act. Its a good idea to help all employees develop good welcoming skills. Help EveryBody Everyday. Posted by.
  • THE TOP LINE  |  MONDAY, OCTOBER 11, 2010
    [Consulting, Help] The future of marketing will be all about customer data
    This post focuses on what excited me most as a B2B marketing consultant.  They may also provide utility by helping improve users’ offline experiences–even those that don’t directly relate to the company’s offerings. This week the focus was on marketing. Get it right the first time. Go where your customers are.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [Consulting, Help] Always Be Helping vs. Self-Promotion
    hope you don’t feel this way, as our mantra is “Always Be Helping&# (without asking anything in return.). want to learn about how I might help you.&# We talked about her company. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Are they right? Maybe they are.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Consulting, Help] Management Consultants: Three Considerations to Integrated Marketing Communications
    Do management consulting firms need an integrated marketing communications program? Constantly demonstrating expertise and value has become the mantra for how management consulting firms to survive, and they accomplish this through integrated marketing communications. Or maybe your referral sources are delivering the business you need.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Consulting, Help] Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”
    In this episode, he shares a key business initiative at Find New Customers “ Always Be Helping &# and discusses the fame that his company has accrued from a “gift-giving&# approach and recommends other companies think the same way. B2B Demand Generation | Laugh and Learn. Jeff Ogden. Laugh and Learn runs every Friday at 11am ET.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, FEBRUARY 5, 2013
    [Consulting, Help] What the US Marines Can Teach Your B2B Firm about Marketing and Sales
    B2B companies – professional service firms in particular – can benefit by creating a culture similar to the Marine Corps; training all employees with basic marketing & sales skills that can help the firm to grow and succeed. Every Marine a Rifleman. that can be merchandised by the firm to keep the firm in play. Semper Fi.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Consulting, Help] Helping Reps Focus on the Best Opportunities
    Well, your company probably offers more products and services than it once did, as B2Bs have gradually moved from suppliers to consultative sellers and solutions providers. And so it can be hard, on the fly, for reps to say “Yes, this is a good opportunity” or “No, I should leave this one alone.”
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Consulting, Help] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. We’re all missing this because there aren’t tools to help us do it. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Consulting, Help] An interview with Jaakko Alanko: MD, Alanko Consulting
    It means understanding the business motivators, decision drivers and purchasing criteria.  It’s whatever enhances your understanding of these and helps you get into true insight, which then drives the operation creatively and strategically and tactically. That’s What are the biggest? Technology enables us to do this. . Yes, there are several. 
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Consulting, Help] 6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
    HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). We’re growing fast and adding new customers all the time, so we need to add to our rockstar consulting team. Our consultants get to learn a tremendous amount of internet marketing from the best in the business by being part of our team.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Consulting, Help] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    Then last year The New York Times dubbed her , " the most sought-after image consultant in the start-up world.". The company provides a low cost genetic test that helps women and men screen for breast and ovarian cancer. In other words, when Barker talks public relations, the Valley stops to listen. So, how’d she do?
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 17, 2010
    [Consulting, Help] 7 Ideas to Help You Differentiate Yourself on Your B2B Website
    recently had the pleasure of working with Dianna Huff , a B2B Website Marketing Consultant, to update some of the content on her website, including her "How I'm Different" page. Dianna was re-branding herself as a B2B Website Marketing Consultant, so this was a key point I highlighted on the page. " Yawn.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 29, 2013
    [Consulting, Help] Does Your B2B Marketing Consultant Have an Agenda?
    One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. For help creating your marketing agenda, contact New Incite today.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Consulting, Help] 3 Marketing Myths for Management Consulting
    Today, marketing is a bit more complicated because of its strategic role, especially in online B2B marketing for management consulting. Research even helps identify market shifts and competitive activities – key concerns for many management consultants. Marketing is subjective. And sometimes that works out just fine.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 13, 2013
    [Consulting, Help] The technical mediation: helping resolve technology disputes
    For a long time X was the entirety of the technical department of this small organization, now they were bringing in an outside consultancy to perform was was previously his sole domain. The goal of a technical mediation is to help the parties discover the space between and move towards it. It was time for technology mediation.
  • SAZBEAN  |  FRIDAY, JULY 27, 2012
    [Consulting, Help] Seven Key Questions Marketing Consultants Must Ask Their Clients
    During a successful career that extends beyond three decades, I’ve owned and operated media companies, advertising agencies and marketing consulting firms. If the company doesn’t know the answer, it’s the consultant’s job to help them uncover it. In other words, what value does the company deliver to their customers?
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Consulting, Help] Why Media Companies Are Struggling (And How Inbound Can Help)
    As I speak with more and more consultants, General Managers, VPs of Sales, and Directors of Marketing they tell me that if their companies don’t adapt to accommodate their audience and their advertisers, they’re going to fall behind. How can inbound marketing help? How can inbound marketing help? How can inbound marketing help?
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, MARCH 18, 2011
    [Consulting, Help] Consultant Smuggles Marketing Weapon Into UK
    One independent consultant found the UK lacked the know how and technology to help SME’s through these challenging times. Footage of the smuggling operation can be seen here; Consultant Smuggles Marketing Weapon Into UK. Incoming search terms: smuggles uk survival of small consulting businesses uk UK SME technology trend.
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