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Straight talk on social media consulting

grow - Practical Marketing Solutions

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. Nearly every newly-minted social media consultant dreams of helping small businesses with their marketing efforts. Can you deliver that?

The New Market for Social Media Consultants

grow - Practical Marketing Solutions

To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultantshelping your company use social technology for collaboration inside the enterprise, called social collaboration. The Enterprise Could Use Some Help. Tweet.

4 Roles of a Demand Generation Strategy Consultant

ANNUITAS

When people ask me what I do for a living and I reply with “consulting” there’s always that glazed-over look in their eye. Others are curious enough to ask questions such as “consulting for what?” or “consulting for whom?” When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. I can see their gears turning.

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Getting results for you and your business should be your marketing consultant’s number one priority. Expert marketer.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite.

Should Marketing Consultants Practice What They Preach?

Hubspot

Marketing consultants are a hot commodity. Yet, hiring a stellar consultant is hard to do. In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. There is no doubt that marketing consultants, or any consultants for that matter, need to be good communicators, skilled listeners, and articulate conversationalists.

Top 7 Branding Ideas for Your Consulting Firm

Hinge Marketing

Here’s a simple fact of life in management consulting – every firm creates a brand. On the contrary, too many new management consulting firms’ brandings efforts are hasty and unclear. So here are 7 branding ideas that can you help you shape your brand the right way. 1. positive reputation for your management consulting firm can take two forms.

9 Steps to Building a Unique Value Proposition in Management Consulting

Hinge Marketing

When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this? SEE ALSO: Top 5 Business Challenges for Management Consulting Firms 5. Create it. Use it.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Where Are You Now? Benchmarking Your Consulting Firm’s Marketing

Hinge Marketing

Categories to Consider When Benchmarking Your Consulting Firm. 1. Communicating your expertise through various forms of thought leadership helps to earn the trust of your target audience and positions your firm as an authority in your field. 3. What Your Consulting Firm Needs to Do to Become More Visible. Management Consulting Strategy The Visible Expert

Making The Difficult Choice Between Marketing Agencies and Consultants

Fathom

With the constantly advancing world of marketing technology, platforms, and channels it’s essential to have a partner that can guide you through the changes and help you seize opportunities. When When making this decision, most brands will consider one of two options: a marketing agency or a marketing consultancy. What is a marketing consultant? What is a marketing agency?

Top 5 Management Consulting Marketing Priorities

Hinge Marketing

As we enter the new year, many management consulting firms are racing to refine their consulting marketing and get ahead of the competition. Respondents were primarily owners, operation and marketing executives, and their answers helped us to determine the marketing priorities that will predominate in the new year. Management Consulting Strategy On Google+ or LinkedIn?

Be Consultative, Like This Sales Rep from a Heating Company

Sales Prospecting Perspectives

He was more consultative than anything, which I believe caters well to any prospect in general. He made known the fact that his company is helping out a ton of households this season to convert oil to gas, and that’s on top of the usual maintenance and heating services they provide. How fast summer goes by. Now we’re back to autumn-scented Yankee Candles and Halloween costumes.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How Websites Drive New Business for Management Consulting Firms

Hinge Marketing

For management consulting firms, finding new sources of business is an increasingly urgent challenge. But it’s an even higher priority for management consulting firms, cited by 81% of respondents in the industry. Repeat engagements in management consulting are less common and less frequent than other professional service areas, so the pressure to generate new business is higher.

Should Your Consulting Firm Be Specialized?

Hinge Marketing

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts. In what industries do your consultants have the most knowledge and insights into?

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Untangling causality in marketing is a complicated task that can take you down the road of marketing mix models, statisticians that speak a completely different language, and six-figure consulting fees. In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches.

5 Ways Speaking Engagements Benefit Your Management Consulting Firm’s Marketing Strategy

Hinge Marketing

As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Speaking not only helps to increase your firm’s visibility, but it can also increase sales. SEE ALSO: The Visible Expert℠: How Thought Leadership Marketing Can Help You Build Your Firm. 3. How Hinge Can Help. Articles. Social media. Webinars.

Does Your Marketing Consultant Have Bench Strength?

B2B Marketing Traction

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? ” A resourceful marketing consultant can bring the right solutions to your table at a cost-effective price, whether they are part of a big firm or a solo practitioner.

Do consultants make the best executives?

Fearless Competitor

Should you consider a marketing consultant as a VP of marketing over a candidate from your industry?  I think the answer is a resounding “Yes!&#. Here are 3 things that consultants offer that you don’t find with the usual candidates: Consultants have world-class networks (Top industry gurus know and trust them.). What is happening and why? Nigel Edelshain.

6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. help businesses and organizations grow and change. Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow. Consultants are usually hired to work on a solution.

How to Hire a Content Writer to Help With Marketing

Act-On

But what you really want – what will really help you create awesome content – is a subject matter expert. That may not be all the promotion you need to do, but it helps. Anyone who’s employed full-time is probably not a fit, but consultants often are. If you want to do content marketing, you’re going to need a writer. Maybe that content writer is you. Maybe it’s someone else.

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Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change

Act-On

Editor’s note: Spinnaker Management Group is a supply chain services company that helps clients grow, manage risk, reduce costs, and improve customer service by developing world-class supply chain capabilities. PAUL ADAMSON : We are a boutique supply chain solutions company offering management and technology consulting, as well as outsourcing services. Paul Adamson. Paige Musto.

The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Hinge Marketing

In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble. Is this the end of the generalist management consultant? Examples of this style might include specialization in social media consulting, succession planning guidance, or strategic planning. There is, however, a significant snag.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine. For consultants and agencies that provide SEM services, this is definitely worth checking out.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Help her sales team identify the hottest prospects faster in the company’s database. Help her marketing team do more in less time. “We are able to do 30% more marketing activities. She achieved this by maximizing all of the functionalities of her marketing automation program, and brought in a marketing automation consultant to help. Which ones resulted in revenue.

Terry Forsey Consulting Builds Business with Marketing Automation

Marketing Action

In 2012, Terry Forsey Consulting , a specialist software marketing consultancy in the United Kingdom, was enjoying growth in their marketing services and client portfolio. To be honest, the tools had become a hindrance rather than a help.”. It became obvious that they needed to find a better solution if Terry Forsey Consulting was to grow. First, choose the right system.

Marketing Consulting is BOOMING!

Fearless Competitor

Mark said: Hi Jeff, Did you know that consulting is booming? Management and technical consulting is up 44% in the last 10 years, with the largest gains in Marketing (up 81%) , and Process and Logistics (up 53%). __. Marketing Consulting up by 81% is very impressive. Why is marketing consulting booming? Want to learn how the B2B marketing experts at Find New Customers can help your business? Check out How We Help You. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. Thanks Mark.

Top 5 Lead Generation Tips in Management Consulting

Hinge Marketing

Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Understanding that you ignore your online presence at your own business development peril, how should a management consulting firm address its strategy? But help them out a little. Management Consulting Lead Generation

Savvy Speaks: Copywriter or "Marketing Communications Consultant?"

Savvy B2B Marketing

This week we tackle a related question: what's the difference between a copywriter and a marketing communications consultant? Here's how I consider marketing consultants to be different than copywriters. To me, a marketing consultant (in B2B content marketing) as someone who helps define the strategy and build out the content plan. These are the folks who help clients map their content to the buying cycle, identify content gaps, and build an editorial calendar. Not all consultants have the inclination or skills to be a great copywriter. Michele.

Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

Why should a professional or small business give away free consulting ? I’ll tell you why. Since I charge $200/hour for consulting sessions, why would I do this? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. To them, I’m faceless, and vice-verso. We both win.

5 Questions to Ask BEFORE Hiring a Social Media Consultant

WindMill Networking

In consulting with businesses, I find that those companies looking for social media expertise from an outside consultant are either just beginning to strategically plan their social activities or have been doing so for the last several months and want to do a “reset&# or something different to try to get to the next level.  This is my favorite.  Please chime in!

3 Ways Marketing Automation Helps Higher Ed Marketers Succeed

Modern B2B Marketing

Ruffalo Noel-Levitz, a technology and fundraising consultancy for higher education, reports that most private institutions said their recruiting and admissions budgets were declining or staying the same. But it’s harder to take a step back and recognize that higher education institutions face challenges similar to those of marketers in other industries. Increased Customer Autonomy.

How to Start a Social Media Consulting Business in 6 Steps

WindMill Networking

Starting any new business is a risk, and while I find many people might have the expertise in any given field, they might not have the sales skills nor even the social media marketing skills to develop a social media consulting business and build up a company.  Six Tips to Hire the Right Social Media Consultant (socialmediatoday.com). This is a no brainer.  Related articles.

Meet Objective-Based Ad Buys: Facebook's New Consultative Ad Dashboard

Hubspot

Basically, Facebook''s new tool turns it into a consultative resource for marketers so you can optimize and assess your ads'' business impact from the get-go. So now Facebook is helping you set up goals and track your success -- this seems like a no-brainer news story. While this new feature is exciting and helpful, we can''t take our hands off the wheel just yet. Page Likes.

Consulting Firm Gives Marketing Fragmentation the Boot with Act-On

Marketing Action

It’s precisely what accounting and consulting firm, Templeton & Company , has accomplished: its technology-consulting division, Templeton Solutions , has been a member of the elite Microsoft Dynamics President’s Club for several years, recognized for its customer dedication, technological advancement, and sales performance. So they turned to Act-On. Easy social-media publication.

The technical mediation: helping resolve technology disputes

Confluent Forms

For a long time X was the entirety of the technical department of this small organization, now they were bringing in an outside consultancy to perform was was previously his sole domain. The goal of a technical mediation is to help the parties discover the space between and move towards it. Disputes are common over technology The project was grinding to a halt.

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Big Data Can Help Your Email Deliverability

Marketing Action

The more I thought about it, the more I realized that the information that I was relaying to marketers about what they needed to store could be used in many more ways than just storing; it could help improve deliverability. In deliverability we constantly consult with our customers on key items that will help them get their emails into the inbox. Box. 2. So start segmenting.