Trending Sources

Straight talk on social media consulting

grow - Practical Marketing Solutions

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. Are you building a marketing consulting business?

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The New Market for Social Media Consultants

grow - Practical Marketing Solutions

To date, most social media consultants have focused on helping organizations use social networks for marketing and customer service. Although the results will not be published until October 22 , I wanted to give {grow} readers a preview of the opportunity for social media consultants.

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4 Roles of a Demand Generation Strategy Consultant

ANNUITAS

When people ask me what I do for a living and I reply with “consulting” there’s always that glazed-over look in their eye. Others are curious enough to ask questions such as “consulting for what?” or “consulting for whom?” And as a Strategy Consultant, you ARE the change.

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Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting

ANNUITAS

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients?

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. Tom Pick, Digital Marketing Consultant [link] Take Content Marketing to the Next Level Demonstrate Business Results This is by no means a new challenge, but it is an evolving one. Technology will help marketers.

Be Consultative, Like This Sales Rep from a Heating Company

Sales Prospecting Perspectives

He was more consultative than anything, which I believe caters well to any prospect in general. He made known the fact that his company is helping out a ton of households this season to convert oil to gas, and that’s on top of the usual maintenance and heating services they provide.

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Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting

ANNUITAS

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients?

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3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Expert marketer. Marketing guru.

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Business Development Ideas for Management Consultants

Hinge Marketing

If you were tuned into the Hinge webinar a couple of weeks ago about How Buyer’s Buy Management Consulting Services, you heard me cover the process and evaluation criteria that buyers use before they purchase. Management Consulting Strategy

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. Tom Pick, Digital Marketing Consultant [link] Take Content Marketing to the Next Level Demonstrate Business Results This is by no means a new challenge, but it is an evolving one. Technology will help marketers.

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. If you need expert help in social media, contact New Incite today.

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business.

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Top 7 Branding Ideas for Your Consulting Firm

Hinge Marketing

Here’s a simple fact of life in management consulting – every firm creates a brand. On the contrary, too many new management consulting firms’ brandings efforts are hasty and unclear. So here are 7 branding ideas that can you help you shape your brand the right way.

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Should Marketing Consultants Practice What They Preach?

Hubspot

Marketing consultants are a hot commodity. Yet, hiring a stellar consultant is hard to do. In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. ” The Best Consultants Lead by Example.

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. Tom Pick, Digital Marketing Consultant [link] Take Content Marketing to the Next Level Demonstrate Business Results This is by no means a new challenge, but it is an evolving one. Technology will help marketers.

How Websites Drive New Business for Management Consulting Firms

Hinge Marketing

For management consulting firms, finding new sources of business is an increasingly urgent challenge. But it’s an even higher priority for management consulting firms, cited by 81% of respondents in the industry. Management Consulting Firms: When Does a Prospect Turn Into a Lead?

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9 Steps to Building a Unique Value Proposition in Management Consulting

Hinge Marketing

When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this?

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Where Are You Now? Benchmarking Your Consulting Firm’s Marketing

Hinge Marketing

4 Categories to Consider When Benchmarking Your Consulting Firm. Communicating your expertise through various forms of thought leadership helps to earn the trust of your target audience and positions your firm as an authority in your field.

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Top 5 Management Consulting Marketing Priorities

Hinge Marketing

As we enter the new year, many management consulting firms are racing to refine their consulting marketing and get ahead of the competition. Here, however, we’d like to take a closer look at the implications of these findings for management consulting firms.

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Making The Difficult Choice Between Marketing Agencies and Consultants

Fathom

With the constantly advancing world of marketing technology, platforms, and channels it’s essential to have a partner that can guide you through the changes and help you seize opportunities. So, which will it be– a marketing agency or a marketing consultant?

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Should Your Consulting Firm Be Specialized?

Hinge Marketing

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts.

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5 Ways Speaking Engagements Benefit Your Management Consulting Firm’s Marketing Strategy

Hinge Marketing

As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Speaking not only helps to increase your firm’s visibility, but it can also increase sales. How Hinge Can Help.

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Top 5 Lead Generation Tips in Management Consulting

Hinge Marketing

Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. But help them out a little. Management Consulting Lead Generation

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Does Your Marketing Consultant Have Bench Strength?

B2B Marketing Traction

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? How can you assess your marketing consultant’s resourcefulness or “bench strength”?

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R.I.P. Social Media Consultant

WindMill Networking

90% of Marketers View Social Media as Integral to Their Business Brands Have No Time to Invest Resources in Time-Intensive Social Media Social Media Management Doesn’t Scale Creativity and Experimentation are an Integral Part of Social Media Companies Need Help – NOW!

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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Untangling causality in marketing is a complicated task that can take you down the road of marketing mix models, statisticians that speak a completely different language, and six-figure consulting fees. By Eric Wittlake, {grow} Contributing Columnist.

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Terry Forsey Consulting Builds Business with Marketing Automation

Marketing Action

In 2012, Terry Forsey Consulting , a specialist software marketing consultancy in the United Kingdom, was enjoying growth in their marketing services and client portfolio. To be honest, the tools had become a hindrance rather than a help.”.

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Do consultants make the best executives?

Fearless Competitor

Should you consider a marketing consultant as a VP of marketing over a candidate from your industry? Here are 3 things that consultants offer that you don’t find with the usual candidates: Consultants have world-class networks (Top industry gurus know and trust them.).

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How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Google knows that if it helps people find free, relevant, and helpful information, its audience will grow. How Google Interprets Helpfulness.

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6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. I help businesses and organizations grow and change. Consultants are usually hired to work on a solution.

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

HubSpot's internal team consulted their analytics data and user journey maps and confirmed that clarity was an issue. This customer group can help us understand what went wrong and how we could mitigate those problems. New copy isn't better just because it's new.

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34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Hubspot

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. B2B buyers are turning to LinkedIn for content that will help them move forward in the buyer's journey -- and 57% are doing so on a mobile device.

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The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Hinge Marketing

In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble. Is this the end of the generalist management consultant? Management Consulting Branding C-Suite Topics Strategy

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Marketing Consulting is BOOMING!

Fearless Competitor

Mark said: Hi Jeff, Did you know that consulting is booming? Management and technical consulting is up 44% in the last 10 years, with the largest gains in Marketing (up 81%) , and Process and Logistics (up 53%). __. Marketing Consulting up by 81% is very impressive. Why is marketing consulting booming? Want to learn how the B2B marketing experts at Find New Customers can help your business? Check out How We Help You.

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5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

A simple mid-stage nurture program, one that identifies those prospects showing signs of active interest and markets to them accordingly, can help surface sales-qualified leads far before when the prospect might otherwise trigger (or request) sales follow-up.

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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Is Your Consulting Firm Top of Mind?

Hinge Marketing

Addressing your consulting firm’s brand strengths and weaknesses can help reposition you as a top of mind provider. Who are the subject matter experts that can help you build credibility in the marketplace?

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Savvy Speaks: Copywriter or "Marketing Communications Consultant?"

Savvy B2B Marketing

This week we tackle a related question: what's the difference between a copywriter and a marketing communications consultant? Here's how I consider marketing consultants to be different than copywriters. To me, a marketing consultant (in B2B content marketing) as someone who helps define the strategy and build out the content plan. These are the folks who help clients map their content to the buying cycle, identify content gaps, and build an editorial calendar.

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Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

Why should a professional or small business give away free consulting ? Since I charge $200/hour for consulting sessions, why would I do this? I won’t do a full consultation and review, but I will point out needs they should pay attention to.)

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