Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.
Martech
MAY 11, 2023
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable. DCRs can be used by brands, agencies and publishers.
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Liveintent
DECEMBER 21, 2021
Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. When it comes to cookies, Groth believes we have to accept the inevitable: privacy and tracking will continue to evolve. Channel diversification.
Martech
MARCH 16, 2023
Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024.
Customer Experience Matrix
NOVEMBER 18, 2018
But employee protests at Google , Amazon and Microsoft tell a similar story. The recent walkout by 20,000 Google workers over sexual harassment is one more example – and was followed by changes in policies at other tech-driven firms including eBay, Airbnb, and Facebook itself. Morning Consult , Euclid , and Bambu found the opposite.
Liveintent
DECEMBER 1, 2021
Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years.
Litmus
DECEMBER 7, 2022
Marketing teams who are stretched thin and don’t have access to creative teams will find themselves using Stable Diffusion (open source, local AI) or DALL-E 2 to create images for their emails instead of searching Google Images or Getty Images for what they need. White, Head of Research, Oracle Marketing Consulting.
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