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B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. How do my colleagues at PointClear and I keep from falling into this trap? The tone of the prospect is generally clear almost immediately. Think of those annoying robo calls. One simple trick.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Which means those “leads” land in a black hole, and the money spent to generate them is wasted. What’s it take to generate a volume of real leads, the ones you really need? PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. At PointClear, our average associate is 50.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. Many marketing organizations (and some sales lead generation companies as well) do what I call “one-and-done “marketing.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

The comment made me think about our outsourced B2B lead generation services and the way we have successfully partnered with manufacturing, technology and start-up companies to cover their markets, develop their prospects and deliver highly qualified sales opportunities to their field sales teams.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

ViewPoint

I think it's because marketing in general has been conditioned to have budgets cut and lead quotas increased. They don't look at a program and say this ought to generate X return. Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients.

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Get 3X B2B Marketing ROI by Nurturing Leads

ViewPoint

Successful lead generation—inbound and outbound—requires nurturing. Generally speaking, nurturing programs increase the lead rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. That’s more than triple the number of leads generated without a built-in nurturing process.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. The challenge is that lead generators with happy ears don’t ask the questions that might effectively disqualify an account. In another video, Mike Weinberg stresses the necessity for sales to be a value creator and consultant, not just another supplier/vendor. Mike Weinberg.