The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. What can be improved? Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Factors such as economic conditions, industry trends, and technological advancements can all impact the buyer’s journey. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos?

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Zoominfo

JUNE 11, 2021

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox. Today, 76% of social marketers say their team’s insights inform other departments, according to the Index.

Social Media 100

Social Media Work Management Marketing Management Media 100

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. And, with this in mind, we welcome the change Forrester has made in how it evaluates the sales enablement space.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Forrester 69

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Consulting. About Forrester. Emerging Trends. If you are a registered Forrester client, please log in. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to footer.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. The marketing team understands the macro trends on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Onalytica B2B

FEBRUARY 28, 2019

This trend was also seen when looking at average engagement per AI post – where influencers received 58 % more engagement than media outlets. Digital Trends. Digital Trends. Conner Forrest. Get in touch with a consultant here at Onaltyica to learn how you can integrate influencers into your marketing strategy.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Vidyard

AUGUST 28, 2017

Forrester finds that only 23 percent of B2B companies claim to have a customer-centric approach and Salesforce finds that only 17 percent of brands have integrated their customer data across their organizations. The post The Top 3 Trends in Customer Service appeared first on Vidyard. Customers Demand Better Experiences.

Service 61

Service Trends Paid Search Agency Gartner 61

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Algorithms change, platforms go in and out of fashion, consumer usage trends shift. in savings.

ROI 100

ROI Work Management Marketing Management Case Studies 100

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

The ROI Guy

NOVEMBER 5, 2015

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. This as the cost of sales reps, specialists, architects and business value consultants climbs ever higher.

Cost 40

Cost Forrester Trends B2B 40

Zoominfo

SEPTEMBER 24, 2021

“Early adopters of sales automation consistently report increases in customer-facing time, higher customer satisfaction, efficiency improvements of 10 to 15 percent, and sales uplift potential of up to 10 percent, ” management consulting firm McKinsey & Company reported in 2020. Business travel and face-to-face meetings came to a halt.

Demand 130

Demand Automation Work Management Marketing Management 130

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Our thinking can get off track in thinking about, “How do I get what I want?”

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Content4Demand

MARCH 24, 2021

I consulted multiple sources for answers, and here are some highlights that I think are worth noting. Janet Balis, leader of EY’s consulting professionals in the Americas, published a list of 10 “truths” about post-pandemic marketing , including that agility is now expected of marketing. “We Demanding On-Demand Content.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Aberdeen

NOVEMBER 14, 2019

The report takes a close look at the buyer intent data tools industry to see what’s going on in the market, looking at market drivers, patterns, trends, industry conditions, development rate, and more. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Sana Commerce

MARCH 4, 2022

The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. But while the trend towards digitalization is real, it’s not the whole story. Top 9 B2B e-commerce trends in 2022 and beyond. Online vs. in-person sales.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Phibbs’ consulting services are definitely impressive, but his blog might be even more admirable. Forrester Retail. One of the first steps to take is staying informed.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

BenchmarkONE

MARCH 22, 2019

The CRM Consultant. This blog was created by Richard Boardman, who spent 15 years as a CRM consultant. The blog behind the world’s best-selling CRM platform, the Salesforce Blog offers insights and trends in marketing, analytics, sales and service. Before that, he worked with CRM vendors. Salesforce Blog. Think Again.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Contently

MAY 23, 2017

However, based on the data out there, it’s possible AI could buck the trend. Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. Investment in AI will increase more than 300 percent this year.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. That’s why it’s important to be well-informed of the latest trends affecting security issues. Consultancy Services. Strategy, operations, consulting, digital and technology insights covering healthcare, high tech, and more.

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. Source: A commissioned study conducted by Forrester Consulting on behalf of HubSpot/Stripe, September 2021. NOTE: HubSpot Payments is currently in open beta. It’s limited to customers located in the U.S., with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

SpotMe Blog

JUNE 13, 2023

If you are considering changing the pharmaceutical meeting planning company you work with, it is vital to consult your organization’s internal policies, recommendations, and lists of approved partners before consulting this list. They stay on top of trends and regulations in the pharma event space.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. But Dipanjan Chatterjee, Forrester’s principal analyst, warns that the CMO who limits their focus does so at their own peril. If you believe the experts, it’s science.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Litmus

OCTOBER 1, 2018

We’re simply trying to provide industry-level trends and to help people understand the marketplace better. For more detailed analysis, we’d refer you to Forrester, Gartner, and the other sources mentioned by the experts we consulted for our Doing an ESP RFP blog post. Does Litmus work with Marketo to help expand on analytics?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Our thinking can get off track in thinking about, “How do I get what I want?”

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Outreach

FEBRUARY 4, 2020

Thankfully, the analysts at Forrester have done the research for you, and they’ve compiled their findings in an extensive report, The State Of Digitized Selling. This trend means that sales looks very different than it used to. And while you may be happy with the way you’ve done sales for the past 20 years, your customers aren’t.

Forrester 59

Forrester B2B Sales Consulting Marketing Report 59

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. It should come as little surprise that much of this growth is being fueled by connected mobile devices, but this year’s data does reveal some interesting trends and anomalies, especially in relation to Japan and Korea.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Engagio

APRIL 19, 2021

Prior to Research in Action, O’Neill spent 12 years at the analyst firm Forrester where he found himself beguiled by this question: But what about the buyer’s point of view? He wondered, how might buyers have affected the results had they been consulted more directly? But they were missing insights from actual buyers.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

ViewPoint

APRIL 10, 2012

Jonathan is also the man behind the Top Sales & Marketing Awards and is globally recognized as a business coach, mentor, author, consultant, and sales strategist. 2011 Marketing and Sales Trends Successes and Failures. 2011 Marketing and Sales Trends Successes and Failures. Sales Trends Companies Should be Looking At.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Martech Advisor

JANUARY 21, 2020

and finds that, while many of the reasons are quite unique to each organization, there is one trend that’s visible: Upon closer inspection, though, many of these companies simply adopted new names. The marketing workforce is likely to be a combination of onsite staff, remote employees, consultants, and freelancers.

CMO 54

CMO Planning Work Management Paid Search Agency 54

Outreach

FEBRUARY 27, 2020

A recent Forrester report found that customers want instant access to information and interactive tools that they can use to determine if your product is right for them. Take a more consultative approach to your role by helping customers discover the possibilities that your product brings in solving their most pressing business problems.

Lead Scoring 52

Lead Scoring Lead Ranking Tips High Quality Lead 52