Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Set up a quick consultation , and I’ll send you a free PDF version of my books. trillion in the U.S. Why the Change?

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

KoMarketing Associates

AUGUST 8, 2018

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.” Most businesses (69 percent) said that they spend time and money on email marketing.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that? Ardath Albee has the answers. Ardath is the CEO of Marketing Interactions.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Zoominfo

JUNE 11, 2021

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. In response, 97 percent of survey respondents are now embracing some elements of eCommerce. Marketers Turn to UX Testing for Better Experiences.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 Approximately 57 percent of U.S. B2B Marketing and Predictive Analytics Benefits.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. That’s empathetic listening. And’s it’s a deeper level than active listening. Use empathy maps.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. Many companies struggle with inefficient and inaccurate forecasting.

Forecasting 59

Forecasting Outreach Forrester Sales Cycle 59

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. In a recent Forbes article , professional consultant Nicole Martin delves into the importance of using data to build marketing campaigns and promotions. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Marketing Insider Group

SEPTEMBER 14, 2020

I see how they provide end-to-end consulting and implementation solutions that link Innovation Management, Supply Chain Management, and Logistics Management, as well as the core ERP. Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 81

Top of Funnel Campaigns Funnel Advertising Work Management 81

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Learn More: Four Reasons Retailers Should Take Identity Seriously This Holiday Season.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. Many companies struggle with inefficient and inaccurate forecasting.

Forecasting 52

Forecasting Outreach Forrester Sales Cycle 52

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. Currently, just one in five organizations effectively personalize their content at scale.

Organization 105

Organization Personalization Effectiveness Forrester 105

Nuvi

APRIL 27, 2021

Forrester found that only 32% of decision-makers currently use a unified data analytics tool or aggregate these disparate data sources. . The Forrester Opportunity Snapshot can be accessed here. . The custom survey began and was completed in February 2021. . REDWOOD CITY, Calif. However, many marketers lack the tools to do this.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 99

Social Media Work Management Marketing Management Media 99

Outreach

NOVEMBER 30, 2021

In August 2021, Outreach commissioned Forrester Consulting to conduct a survey of 212 sales leaders representing more than twenty industries at companies with headquarters in the UK and North America. Forrester found that only 43% of respondents are forecasting within 10% accuracy.

Forecasting 52

Forecasting Forrester Budget Programs Outreach 52

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. To increase HCP engagement at your events, consult our list of top HCP engagement solutions. Why Do You Need A Medical Conference App?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Sana Commerce

MARCH 4, 2022

A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Personal relationships.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Golden Spiral

APRIL 18, 2019

Healthcare’s Most Wired Survey. ABA Survey Reports. surveys from banks around key topics, such as: lending, consumer banking, operations and risk management, and compensation. Consultancy Services. Strategy, operations, consulting, digital and technology insights covering healthcare, high tech, and more.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. That’s empathetic listening. And’s it’s a deeper level than active listening. Use empathy maps.

Paid Search Agency 176

Paid Search Agency B2B Sales Marketing & Strategy CMO 176

B2B Marketing Directions

FEBRUARY 7, 2016

Recent research by Forrester Consulting provides important insights about what B2B buyers value most in their relationships with suppliers. For this study, Forrester surveyed 1,307 B2B buyers from around the world at organizations with at least 1,000 employees.

Forrester 73

Forrester B2B Loyalty Gartner 73

Content4Demand

MARCH 24, 2021

I consulted multiple sources for answers, and here are some highlights that I think are worth noting. McKinsey surveyed buyers during the pandemic about identifying, evaluating, placing orders and re-ordering with new suppliers to determine how they would prefer to interact with suppliers. Demanding On-Demand Content.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Metadata

FEBRUARY 16, 2021

Ninety percent of sales and marketing professionals surveyed for a 2020 LinkedIn/Forrester report agree that when initiatives are aligned the customer experience is positively impacted. But acting on emotion in a business setting is not a good response.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Planning Lead Scoring 98

Hubspot

NOVEMBER 12, 2018

They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. Phibbs’ consulting services are definitely impressive, but his blog might be even more admirable. Forrester Retail. The Retail Doctor.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Hubspot

NOVEMBER 16, 2021

We’ve seen this trend play out in our research – according to a recent Forrester study that we co-commissioned with Stripe, over half of SMBs still rely on disparate solutions to manage payment data, averaging five tools per purchase transaction. NOTE: HubSpot Payments is currently in open beta. It’s limited to customers located in the U.S.,

CRM 67

CRM Buy Work Management Marketing Management 67

Engagio

APRIL 19, 2021

Prior to Research in Action, O’Neill spent 12 years at the analyst firm Forrester where he found himself beguiled by this question: But what about the buyer’s point of view? He wondered, how might buyers have affected the results had they been consulted more directly? But they were missing insights from actual buyers.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77