PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

Forrester 52

Forrester Product Advertising Agencies Gartner 52

Influitive

APRIL 22, 2015

As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” Forrester’s recommendation: Extend and elevate your existing retention efforts.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Influitive

AUGUST 23, 2021

In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”

Forrester 130

Forrester Thought Leadership Business Webinar Metrics 130

Vidyard

AUGUST 2, 2017

Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. As B2B sales professionals move towards a more consultant-driven sales approach, it’s not just technique that is changing – it’s also attitude.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. They are a leading provider of enterprise applications, IT services and business consulting.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Shiva Corporation and Forrester Research. He hosts the CIO In The Know podcast. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K LinkedIn: Shelly DeMotte Kramer (14.7K

Digital Transformation 118

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 118

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester recommends evaluating other capabilities as well, including real-time search and import of data, matching capabilities, and native / API integrations.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Seismic

MAY 17, 2019

Once a month we’ll post new trends, insights, and recommendations on business development and marketing enablement in Consulting. According to Forrester Principal Analyst, Dan Bieler , “ Professional services firms must go through their own digital transformation before they can truly help their customers.”. Make sense, right?

Consulting 45

Consulting Digital Transformation Marketing Management Forrester 45

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Qualifying HQLs often involves: Engaging with sales reps during demos or consultations. They might request consultations, participate in demos, or ask more specific questions about your products or services.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Biznology

JANUARY 13, 2022

May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. Forrester also operates related conferences on CX, data, tech and innovation. It serves sales, marketing and product people.

Conference 197

Conference B2B Forrester Marketing Management 197

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. More diverse sales teams are shown to perform better on several key metrics.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Marketing-Gimbal

FEBRUARY 7, 2010

On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for.

Forrester 40

Forrester Consulting Social Networks PR 40

KoMarketing Associates

MAY 29, 2018

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study conducted by Forrester Consulting and FPX recently found that 70 percent of B2B firms feel as if customers now have higher expectations for experiences than they did in the past.

Transparency 185

Transparency Marketing Report B2B Marketing B2B 185

Top Rank Marketing

DECEMBER 6, 2023

Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024 Victoria Tokarz Head of Influencer Marketing, Scribe Anton Shulke Head of Influencer Marketing, Duda @anton_shulke Tequia Burt Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, Senior Content Marketing Manager, LinkedIn @TequiaBurt Meg Crawford Senior Digital Media & (..)

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos?

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

KoMarketing Associates

MAY 14, 2018

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly. Statistics showed that 70 percent of B2B firms now believe customers have higher expectations than they did in previous years.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Onalytica B2B

SEPTEMBER 21, 2017

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award.

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Forrester Consulting Webinar Metrics Class 194

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

KoMarketing Associates

MARCH 21, 2018

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study published by Forrester Consulting and FPX determined that 68 percent of B2B marketers believe it’s “very important” to deliver a consistent, high-quality CX. B2B marketers, in particular, remain optimistic that they can provide a memorable CX to their customers.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

InsightSquared

SEPTEMBER 5, 2018

We’re also hosting complimentary 30-minute best practice consultations all week at Dreamforce. These sessions and our sponsorship booths will provide sales, marketing, and business ops professionals alike with actionable takeaways to help solve business challenges and grow revenue. To book a time to meet with us, click here.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Set up a quick consultation , and I’ll send you a free PDF version of my books. The pandemic delivered both disruption and opportunity. People shop for services and products differently, even in the B2B realm. trillion in the U.S.

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Vision Edge Marketing

MAY 9, 2023

Leaders must also be able to act based on these insights to drive business growth and success.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Consulting. About Forrester. If you are a registered Forrester client, please log in. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Zoominfo

JUNE 11, 2021

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

AUGUST 8, 2018

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.”

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . We have found that experience with the company, people, and its product are often critical to reach consideration in a complex consultative buying journey. It is a consultation.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

KoMarketing Associates

SEPTEMBER 26, 2018

Forrester Consulting and Adobe published the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.”. “Customer Obsessed” Marketers See More Success.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Put yourself in the shoes of your customers.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that? Ardath Albee has the answers. Ardath is the CEO of Marketing Interactions.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Set up a quick consultation , and I’ll send you a free PDF version of my books. Most industries are in a state of content marketing saturation. With so much content out there, why does most of it fail to deliver?

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296