Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. But here’s the catch – not many have a strategy that covers the whole business. If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Salesforce Marketing Cloud

APRIL 28, 2022

Launch your messaging and positioning strategy now. Download the template. RACI stands for responsible, accountable, consulted, and informed. You can do this in the form of focus groups, surveys, and message testing. For Sales, for example, the message was “Which leads should I focus on?” Take the trail.

Positioning 98

Positioning Marketing AI Product Ad Building 98

Hubspot

APRIL 26, 2016

Step 1: Define Your Personas. Before you dive into how your personas make buying decisions, you must first understand who they are. This is where buyer personas come in handy. Buyer personas -- sometimes referred to as marketing personas -- are fictional, generalized representations of your ideal customers.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Cintell

MARCH 20, 2015

Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Whether you’re taking on customer research internally, or you’re working with an external consultant or agency partner to guide and augment your efforts, consider these 5 tips: 1.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. Click here to download your free template right now! Get A Free Consultation.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

accelerate agency

JUNE 30, 2023

The importance of a pricing strategy What is a good pricing strategy? Book a Consultation What is enterprise SaaS pricing? The importance of a pricing strategy As we mentioned earlier, most SaaS companies start out in the SMB market because they can concentrate on smaller customers with lesser needs.

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Pricing Price Marketing Budget Lead Ranking 52