ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. It’s All About Revenue – Eloqua. I applaud them for that.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. It’s All About Revenue – Eloqua. I applaud them for that.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Biznology

JANUARY 19, 2018

Steve Gershik , B2B consultant and thought leader, is developing some fresh thinking for B2B marketers that I find very compelling. Alejandro Antonini runs the tech consulting company MarketingFox, which bravely tackles one of the messiest spots you’ll find in any B2B company: marketing operations. I’m proud to serve on the BIIA board.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Tomorrow People

MARCH 13, 2018

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Consultation, strategy, and business transformation. Not only can your digital marketing manager offer some great consultancy, they can also introduce you to some important tools and methods that can accelerate your content marketing strategy.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

The Point

NOVEMBER 27, 2018

In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. However, that’s not necessarily true. times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. It breaks out results for several categories, of which the most relevant are probably Computer, Consulting, Large Business and Small Business.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Litmus

NOVEMBER 9, 2020

Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. Cristal: Please note that this is not legal advice and it is best to consult with your Legal Department on your organization’s approach to privacy and legal compliance. Cristal: This will vary largely by industry.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

B2B Marketing Traction

JULY 9, 2014

We provide strategic planning, consulting and digital marketing execution. More and more audiences (especially younger generations like the Millennials) want it. So, what are you waiting for? Do you need digital marketing expertise? Contact New Incite today. Photo by Hector Alejandro on Flickr.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Content4Demand

OCTOBER 16, 2020

Take Insperity, for example, a human resource consulting agency that utilized the Triblio Orchestrator to increase SDR efficiency rates by 500% and reduce a typical 70-day sales cycle to just 20 days from the first discovery call to close. Where's the Proof?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Consultant, college professor, author of Return on Influence and Tao of Twitter. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Outreach

FEBRUARY 28, 2018

Together with fellow former SEAL Leif Babin, Willink wrote the book Extreme Ownership and founded the consulting firm Echelon Front. A courageous war hero, Jocko received the Silver Star and Bronze Star for his service in the Iraq War. Even More Great Unleash Speakers. Joe Chernov, Chief Marketing Officer at Insight Squared.

Eloqua 81

Eloqua Work Management Startups Marketing Management 81

ANNUITAS

NOVEMBER 17, 2015

Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS. The only data that matters is actionable data and if it is not standardized, it’s not truly actionable on a large scale.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. These customized experiences can be shared directly from Salesforce, Eloqua, and Marketo as well as through sales engagement platforms such as Outreach or Salesloft.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Ledger Bennett

DECEMBER 1, 2019

If you think it might be time for a strategic review of your marketing team, get in touch today and set up a Fluid Talent consultation info@ledgerbennett.com. Other blogs that may interest you. Other blogs that may interest you. Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything.

Planning 52

Planning Resources Work Management Resource Management 52

Heinz Marketing

NOVEMBER 26, 2021

Marketing Consultant at Heinz Marketing. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. By Lauren (Dichter) Bensussen, Sr. Welcome to part II of How to do ABM Without an ABM Tool! In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get into the business world and joined Bain & Company as a management consultant; from there, I started Eloqua. I got the idea while I was at Eloqua.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Today I’ve put together a list of vendor blogs. In alphabetical order: ActiveConversion B2B Marketing Blog. This is my new discovery.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

JUNE 7, 2010

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Customer Experience Matrix

DECEMBER 22, 2010

Lack of professional services is perhaps less an issue since it makes Teradata a more attractive partner to the large consulting firms ( Accenture , CapGemini , etc.) who already use its tools and must be increasingly nervous about competition from IBM’s services group. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Stages are defined in consultation with the client. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Smashmouth Marketing

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. If you find someone you want to vote for, click through and place your vote. Mark McIntosh - Interlink1 Robert B Miller- Miller Heiman Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

FEBRUARY 11, 2013

Andrea Wildt, former product director for the marketing product at Salesforce.com, had been working with Roan Bear, an expert Salesforce consultant, on a project where a client wanted to get an accurate tracking of the marketing impact on their revenue. It was the third time they had worked on such a request.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Belkins

JANUARY 24, 2021

As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. Apart from reports, we recommend you to consult with your sales team and ask your existing customers for valuable feedback.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Televerde

JUNE 12, 2018

While this summary covers high-level guidelines, it’s important to consult a GDPR expert for details of compliance. How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM? Here are some easy guidelines to follow: .

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Customer Experience Matrix

NOVEMBER 19, 2008

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

The Point

NOVEMBER 5, 2009

Recently I sat down with Barbara Angius Saxby, founder of Accelent Consulting , to discuss the role of new technologies in helping companies achieve what Barbara calls “process excellence.” She has nearly 25 years experience in strategic marketing, management, and international business development, the past ten as a consultant. (HS)

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. “In

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

NOVEMBER 2, 2017

Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Video is Becoming More Integrated with Business Systems. About Demand Metric.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. This is important: to take a real-world example, one of my consulting clients recently received quotes from two marketing automation vendors, one of which included email delivery and one of which did not.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I know what you’re thinking, you’re saying to yourself, “Is he serious?”

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120