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Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

They have to change the way they think about content distribution, and who creates it in the first place. A new distribution strategy is needed. Obviously, the traditional distribution strategy has major flaws given today’s online dynamics. What does this mean? Company social media pages are slowly dying out. Here’s why.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? This is where the magic of paid content distribution comes into play. Content Distribution on a Budget: Outbrain Image Source: Outbrain Almost everyone has encountered Outbrain, whether you’ve realized it or now.

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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. That’s how we’ve come up with the perfect recipe for effective, efficient, and powerful content marketing: human content + AI-driven distribution.

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Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

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The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Distribute this content where your ideal buyers can consume it (i.e., Over time, you’ll learn key insights from this data to make the goal easier to accomplish, such as: Learning which distribution channels work best. There are a variety of functions that technology can help you with, including: Streamlining workflows.

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. inPowered is a pretty nifty tool that offers content intelligence and distribution to power ROI. Harnessing all this data can help you build relationships with context.

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How Can I Help?

Biznology

This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The year was 2014. The outbreak was Ebola.