Remove user-generated
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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Then sales people would contact the prospects and use a “consultative&# sales process. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. No wonder sales groups are among the heaviest corporate users of social media.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# Share this on del.icio.us.

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter. Tweet This!

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How To Use Linkedin To Generate Business by Search Engine Land. Share this on Bebo.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. I wish that could be enough said.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

The reasons, said the manager of the project, are generational, educational, cultural, linguistic, and psychological. As expected, students were the highest users but we were surprised by the enthusiasm of many older doctors. The Global Fund for responding to AIDS, TB, and malaria has tried to use Web 2.0 For many people itâ??

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How the Old Spice Videos Are Being Made

readwrite

Then all the responses were tracked and users who contributed interesting questions and/or were high-profile people on social networks are being responded to directly and by name in short, funny YouTube videos. You can already get an Old Spice Man voicemail message generated for your phone. The coolest thing about that?