Velocity Partners
NOVEMBER 22, 2023
If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. They’re not an agency or consultant.
Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.
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Launch Marketing
APRIL 26, 2023
What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.
Content Standard
JUNE 27, 2023
That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.
The Forward Observer
DECEMBER 8, 2023
However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. But they can only do all this if you lead them.
Marketing Insider Group
SEPTEMBER 14, 2020
I see how they provide end-to-end consulting and implementation solutions that link Innovation Management, Supply Chain Management, and Logistics Management, as well as the core ERP. And I see product-based content on their blog. Check out our virtual LinkedIn training to see how profiles can drive more selling conversations.).
Martech
MARCH 16, 2022
The iPhone improves productivity by enabling critical tasks to be completed remotely from anywhere in the world. Yet Apple’s recent marketing was focused not on productivity but on the brand’s ability to facilitate human connections, emotions, and memories. Apple is another brand that brilliantly unites tech and humanity.
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